[Korea gimeunji financial newspaper reporter] CJ is the only home of CJ ganpyeonsik (HMR) This brand Cooked Rice keopban "launched two years grown into a national brand that connects the 'Cooked Rice' back.
According to the 13th April 2015 CJ CJ Cooked Rice keopban The first release was sold more than 23 million have two years to the present.
If the monthly average in terms of sales volume stands at about 1.8 million, as if this trend is expected to surpass 50 million by the end of the year, cumulative sales.
CJ CJ has evaluated the success factors that half cup of Cooked Rice "quality competitiveness" beyond the limits of traditional ganpyeonsik.
CJ CJ has conducted a variety of research and development from raw materials and taste, container types and recipes from the product planning stage. Also part of the idea, unfortunately for existing hybrid rice family through consumer surveys have identified the fact that "a disappointment for the taste and quality of the contents, including rice.
This to reflect the same consumer needs, making ganpyeonsik containing Cooked Rice held the highest level of anorexic and if the cooking time of less than four minutes in the microwave based products that can solve your meal without any side dishes showcase the taste and convenience it is evaluated that the hit was all secured.
Showcase the new products constantly since it was introduced consumers to fruition through other hand, actress Park ad a sword appeared to be able to experience the variety of the menu 'Cooked Rice keopban is the meal of the day to make Cooked Rice' has emphasized the message.
Cooked Rice keopban has sold a total of 15 paper, including current and gukbapryu deopbapryu, refrigerated products. There followed, three kinds of new products are scheduled for release this month 17 yukgaejang soup "and" red pepper paste sixth bowl ',' buldal Bowl 'to be introduced to the two new month has continued to expand the family.
CJ CJ plans to increase sales of 100 billion won in the future, hypermarkets and variety through expanded distribution channels for more demand-half cup Cooked Rice, Cooked Rice, and this year keopban outside a convenience store. In particular, domestic as well as the US, UK, Australia and other countries of the local Korean market and ethnic food markets have also gradually appear and are expected to collect new Korean food products.
Jeong Youngcheol CJ CJ HMR Marketing Director said, "The success Cooked Rice cup half will be the case proved that the move to the 'delicious convenient products' under the 'Product Eating Easily' of ganpyeonsik market paradigm," "Cooked Rice is synonymous with instant rice as if, he said Cooked Rice keopban will be focused on taking place synonymous with ganpyeonsik ".
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