[Korea yichangseon financial newspaper reporter] 4 January 2017 bank brand reputation big data analysis, were analyzed by Shinhan Bank, Kookmin Bank ranked # 1 above, second place three Woori Bank.
Korea Corporate Reputation Institute were analyzed with respect to brand reputation among banking brands in Kookmin Bank, Woori Bank, Shinhan Bank, KEB, Hana Bank, Industrial Bank, Citibank Korea, SC First Bank. 4 Bank brand reputation monthly results are analyzed 4 2017 Big Data Bank brand in August to 9th 52,683,736 dogs from 8 April 2017 to found the Bank of consumer behavior consumer brands. When compared to last January 57255780 Brand Big Data banks fell 7.99%.
Reputation Index for a brand is to divide the activities of big data on consumer participation in the brand values and communication value, social value, market value, financial value. Banks brand reputation survey to analyze the participation index and the media index, index communication, community index, social index to measure the index of consumer brand reputation. Brand Bank in April, including Big Data analysis was made by the Community index measuring the diffusion brand new, was a change in the social index algorithm.
