[Korea sinyuncheol financial newspaper reporters] are feeling a sense of crisis banks appeared on the Internet bank started to change in business strategy. No. 1 in the domestic K Bank Internet banking has surpassed 100,000 subscribers to launch four days jjaein last six am. Because it is more than 73 000 cases in December last year the sum of one month 21 domestic financial ventures and non-face-to-face account opening number of 16 banks deserve to have a sense of crisis in the traditional banking positions.
◇ Internet bank 2% exclusives deposits, banks also naenwatda
According to the financial sector in the last six days panmaebun 20 billion won was wanpan first round, deposit code K 'of K Bank. This product has a high interest rate from 0.4 to 0.7% points to 2.0% a year than commercial banks. One of the early box office gust factor. K Bank, thanks to the popularity went straight to the second round sales. That these rates are possible reasons for this, such as branch operating costs and labor costs can be lower priced it to the customer rate K Bank said.
For example, the number of savings bank accounts opened in K. So far, more than 8,000 cases occurred also approved loans more than 100,000 cases. Check card issuers are also more than 90,000 cases. To 6 days checking account balance is about 730 billion yuan, loans could reach 410 billion. Also possible is 365 days, 24 hours viscosity of financial services is an attractive factor to customers.
Also to commercial banks started to respond quickly. In our case the bank has launched a 'super wibi House package 2' consisting of time deposits and savings of 2.2%, the highest annual rate of 2.0% interest rate. Other banks also reportedly planning a similar product.
◇ begin competition in loan market
Kay bank lending rate products have competitive interest rates than commercial banks decreased 1% to 2%. Junggeumri loan product is "Slim K junggeumri loans' is the lowest interest rate 4.19% annually. Compared with Shinhan Bank and lending products we junggeumri the lowest rate (5.65% annual loan easy Sunny mobile, mobile wibi loans 5.58%) of the bank lower interest rate is 1% to 2% or more. This product is a good way just to pay off the debt this month, next month lending rate down to 1% point a year. "Workers K of credit, also the lowest annual interest rate is 2.73%.
Just come out consistently pointed out the structure of the loan is not a large commercial bank K and a direct competitor banks. Rather, it is more of a direct competitor Savings Bank in lending and interest rate configuration. Indeed gimdojin IBK corporate bankers are in the midst exhibit said urgency "scared rattle flies to emerge Internet Bank" also called "six months to a year or so would pass before cleanup phase of the internet bank, not interest rate competition is needed now." It showed the position.
In fact, it is unknown whether inde by the end of 2016, household loans in the national currency Banks 616 trillion won, the domestic total household credit scale 1340000000000000 won the Internet bank can grow enough to respond to such a scale. In the case of foreign Internet bank only has a comparative advantage in some areas of the banking business, such as loans junggeumri did not have the big banks and direct matsangdae.
◇ of the banks strengthen non-face-to-face
While also relax the existing banks are ongoing to strengthen the non-face-to-face mobile services. Last year the major banks were competing mobile platform war. Rib (national), Sunny (Shinhan), wibi (us), wonkyu (one), olwon (NACF), such as commercial banks have built a mobile banking platform started to expand product sales through this. Yes, simply savings products as well as detailed and extended to credit, mortgages, loans jeonwolse.
In the case of Shinhan Bank launched the 'Sunny jeonwolse loans "to support the former (Monday) or half-year-old money to charter charter customers. 'Sunny jeonwolse loans' are applying after consultation with the smartphone without the need apartments visited the lease agreement, security deposit subject to the payment by the customer to deposit more than 5%, and banks are difficult to Bank of visits workers to visit customers directly to the necessary bank customers also it made available. After signing a lease agreement with a real estate agent at Shinhan Bank mobile banking platform, "Sunny Bank 'app (App) through the' Sunny jeonwolse loans, it is possible to apply.
Local banks are participating in this movement. DGB has strengthened the bank's pin-tech services such as non-face-to-face since the beginning of the year deposit funds' open centers, child-bank M version 2.0 released, introducing hybrid biometric authentication. Inde strengthen the core personalized banking system directly set up primarily to write-banking services by customers' personal thereafter placed fixed on personalized area and sign after assets, card payments will amount, for example, `to see the savings and loan maturity, including fund returns at a glance We can help. Another non-face-to-face 'deposits to fund the newly opened center can consult a variety of financial products and non-subscription customers without having to visit a bank branch, such as face-to-face with the image of the agents' chat. Equipped with a system to implement the first images and chat at the same time, the financial sector added convenience. Even if you are a new customer non-face-to-face with the real name system it is possible to verify financial products such as savings Up 'loans' credit card. Without visiting the bank through the smartphone 2, 3 ten thousand mortgage loans and the transportation card it is possible to `smartphone charging.
◇ economically active population is interested in using the Internet bank
Current Internet users bank layer is most common in the 30s 39.8% interest in jaetekeu no difficulty in using the Internet. Following 40 30.4% 20 16.9% 50 10.9%, and 2.0% over 60 sequence. If you get a good Internet Bank In that place it is ingucheung that the active economic activity is expected to have an interest in the long-term growth.
Also join zone is analyzed by using a lot of time off work in the afternoon from 6:00 to 12 o'clock at night after the emitter (31.9%) are the most difficult to visit many banks in the daytime customers.
Another factor is to raise the viscosity customers enhanced banking convenience to use. Typically there is a "smartphone OTP 'eliminates the real-time password generator (OTP) at all. Commercial banks can transfer go through a 'certificate password account password → input → → real OTP authentication certificate password. ? When K. In the bank enter the account password, enter your password and fingerprint behind OTP 6 he established position in the smart phone is a variant. Frequent password requirements in an electronic transaction is the financing that consumers who wish to improve Internet bank representative was given to meet these needs.
◇ issue yieojilkka security, the initial frenzy
In January 2015 at the time of Choi Gyeonghwan, Deputy Prime Minister and Minister of Strategy and Finance "will promote it enters a light and fast players on the financial market, industry competition and innovation" in the financial sector penalized the New Year greetings once he said. Released the 'Catfish' interest to promote a change in the banking sector was notgetda the spirit which meant the Internet bank. Peace in the bank since its establishment in 1992 the emergence of private commercial banks yirwojin in 25 years, but how galrinda comments that lead to a frenzy of Internet banking.
K. Banks and cacao banks had also supported many existing commercial bankers established at the time of preparation. The motion was leaving work, etc. gwajanggeup wanted to grow more stable. I had expected the market expectation ssolril initiative forward over the Internet bank. Moreover, there are many opinions when the customer base to more familiar cacao bank in the Internet environment launched in June rea place great cataclysm than today.
But this expectation comes cadastral current operating mode is shown by the internet bank is proceeding as expected, the impact is less than expected. The non-face-to-face financial transactions without a significant difference to the mobile service currently provided by commercial banks, the opinion does not see the factors that might effect opening win whilst such sales network and security with their existing bank. Another major customer is an early viscosity ranges as focused largely does not overlap the Internet bank here in a less intimidating factor in junggeumri loan market.
Commercial bank official said, "Now the Internet bank olrindago interest rates, but not large in size, it was not even settled properly, the business model you want when revenues me," said, "If the future problems caused cherry picker (audience takes only interest left) and security the castle is such influential "showed the position. When the current view that one of the complaints about K. Banks error rate is expected to be the future challenges building confidence to our customers.
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