[Korea Seo Hye Rin nine financial newspaper reporter] Instead securities industry retail sales competition went to the customers the dual management to keep pace with the trend. For each asset and hefty mass customers (held small account customers) is a strategy that provides customized wealth management. On the other hand, doeja this regard, the overall incentive system changes linked opposition from branch staff showed intense.
24 days instead of the Securities presented the 'Asset Management (WM) sector strengthening, this year, retail strategic goals. As one axis hefty asset: the strengthening (HNW High Net Worth) sales. Changing the incentive system last year in order to attract customers, assets that are the basis of WM, said that the payments to the new 'HNW attract allowances.
Instead of the current securities and net worth big bucks to provide "financial doctor" service. Financial physician has chosen a lawyer, accountant professions, such as from a concept similar to a Private Banker (PB). Since last year, the financial team physician has to HNW clients, including providing the highest level of financial advice.
Also Daishin Securities said in NHW is also available separately from the various service strategy to target online customers and mass customers. This is largely divided into Wealth Advisors and Advisors Lobo.
For Wells, the advisor and the help of experts (Product Planning Product Specialist) upgraded the platform to the asset management online. Instead Wealth Advisors provides customized WM services to customers, such as retirement, in accordance with the investment objectives of investors, pension, housing, education, marriage, providing lump sum design. Substantially and the customer can present the investment of over 440 customer-specific personalized portfolio that reflects a tendency, investments, investment period to the customer.
Robo Advisory services are being prepared. Daishin Securities official said that "if it passes the test bed in May Robo Advisor will also provide a variety of services that take advantage of it." And continue to aim for roughly from July to August launch.
Meanwhile, as the assets and attract hefty payments over the introduction this year showed that the internal complaint after another doeja bonus system was reorganized. NHW bid strategy Daishin Securities is a format to provide a constant incentive to attract retail staff of more than 100 million won account. 100 million won or more accounts corresponds to the case previously in attracting new or other securities, if a customer account the existing 90 million won that was held in place with ten million won additional securities can not be provided with incentives.
Instead, four won on duty in the securities frontline point "was the last organization, incentive schemes far, then you could get a bonus in addition to the low, some personal performance salary because paying bonuses to the store unit" and "100 million won or more accounts this year there can only be a bonus to attract almost no successful people, "he said.
He added: "I thought it a pity that the company (which receives bonuses personnel) structure going on a gradual rather than a pyramid rhombus", "employees are not just trying not to give up under an atmosphere of an incentive to attract himdeuleoseo dominant reality," he said.
Current Daishin Securities branch also has a bonus incentives that provide for the fee income generated during transactions such as customer management equity incentive marketing in addition to offering a large sum when the asset accounts that attract and attract more than 40 million won assets in the account. All 7 Asset Management is based on customers since January is raised from 40 million won to 70 million won.
In another branch staff "7 will not be eligible for a bonus account and manage about 69 million won starting July" about and "do not talk about that redistributes the pressure of business account at a point prior to July sounds nothing yet, nothing fixed," he said.
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