[The Korean financial newspaper Shin Mi-jin] Dongwon Home Food (HMR) special online mall 'The side dish' opens a large-scale cooking factory in Seoul city and opens a new horizon in domestic HMR market.
On the 26th, Dongwon Home Food announced that it opened the 'DSCK Center (Dongwon Standard Central Kitchen)' on the 2,200-pyong scale in Gasan-dong, Seoul. At the new plant, customers can order up to 10,000 customer orders, up to 6,000 per day.
Dongwon Home Food plans to expand its sales channels, R & D and marketing, and to grow to 200 billion won by 2021, starting with the opening of the DSCK center.
The 'side dish', which was first introduced in 2008, is a start-up that entered the HMR market with a groundbreaking concept of delivering side dishes through online ordering. Since then, it has grown into the top online HMR specialty mall in Korea, and was transferred to Dongwon Group last July.
Dongwon Group merged into Dongwon Home Food after acquiring more side dishes under the judgment that HMR is one of the strongest growing domestic foods.
At present, Dongwon Home Food is working synergistically with 'the side dish' which sells side dishes such as side dishes and soups, and 'dress' which provides a specialized hospital type through collaboration with Gangnam Severance Hospital. In fact, after the integration of the two brands, the sales of 'dress' increased by nearly three times.
The Seoul new factory introduced 'DMPS' for the first time as a domestic food company. DMPS is a logistics system that is optimized for small quantity production and delivery. It can automatically enter orders and keep the defect rate close to 0%. The side dishes that run 'Dawn Delivery' will provide accurate and fast delivery.
Shin Young-soo, president of Dongwon Home Food, said, "The more side dish of Dongwon Home Food will be a good example of a large company taking up start-up business and nurturing it well."
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