[Korea yichangseon financial newspaper reporters] were analyzed in the domestic duty-free brand reputation four years 2017 survey, one place above the New World Duty Free Lotte Duty Free second Shilla Duty 3.
Korea Corporate Reputation Institute measured the participation of the brand and the consumer traffic, brand spread amounts by analyzing nine domestic duty-free brand big data 3523371 Dog from 3 March 2017 to 4 April 2017. In March compared to dogs and big data 3869514 Brand declined 8.95%.
Reputation Index for a brand is to divide the activities of big data on consumer participation in the brand values and communication value, social value, market value, financial value. The duty-free reputation survey were analyzed with the participation index and the index communication, community index.
