[Korea ohahreum financial newspaper reporter] Eastern Daewoo Electronics has embarked on retail customer base and actively communicating to the Mexican consumer electronics market.
Eastern Daewoo Electronics has recently conducted a three Mexican department of one of the 'Sears (Sears)' All store managers more than 100 people in Mexico factory tour events to produce an invitation, Eastern Daewoo Electronics products.
In this event, the East Daewoo Electronics had an opportunity to see and listen to the description of the entire process ranging from product assembly representative of Mexico to the local dealer distribution strategy products are produced in factories in Mexico, reliability and quality inspection, factory.
Together laid chapter of the communication informing the excellence of the product as refrigerators, washing machines, etc. Based on the demonstrated quality of the product disassembly and assembly process with confidence and time to experience the main product.
In particular, Mexico Sears managers who participated in the events showed a particular interest in the newest premium products, such as "inclined drum ',' 3 Door Refrigerator ',' Fryer oven.
Mexico Sears Mary Abba lacquer managers who participated in the event "by checking the manufacturing process of the Eastern Daewoo Electronics through field trips directly dwaeteumyeo can be more confidence in the quality, it was time for a meaningful knowledge of advanced technologies in the eastern Daewoo Electronics" and "What clearer plant deep impression," he said.
Eastern Treatment Plant Mexican electronic Yun Gapjin Managing Director "Through this event, increase brand credibility Eastern Daewoo Electronics had provided an opportunity to strengthen the partnership between Mexico and the core customer base," he said.
Eastern Daewoo Electronics is one to fit the lifestyle of the Mexicans who prefer the ornate design, led by the "Chef Mexico Kano (Chief Maxicano) 'composite oven that can automatically cook Mexican local food, design Mexican Asti stems patterns in the fridge door which can be used to recycle the water from time to dehydration and released a large refrigerator Mexican specialty products, such as "water recycling washing machine ', which leads to high interest of local consumers.
Recently, it introduced a premium refrigerator 'The Classic' fridge, 3 Door Refrigerator 'cube' is applied to a retro design was equipped with all of the product line-up from small to medium to large.
Meanwhile, eastern Mexico, Daewoo Electronics plant has been supplying products to Latin America throughout the last gotta Founded in 1994, the refrigerator and the annual production of 1.5 million washing machines Goods and Mexico as well as Chile, Peru, Panama and Brazil.
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