[Korea ohahreum financial newspaper reporter] LG Electronics premium smartphone strategy harsh safety and durability testing in line with the global launch of the LG G6 with a reproduction of images in comic imagination started to enhance online marketing.
LG Electronics has unveiled the 'Goldberg device (Goldberg Machine)' video, showing a distinct advantage and quality testing of the 9th LG G6 symbolically by SNS.
"Goldberg device" US cartoonist Rube Goldberg (Rube Goldberg) jangchida machine-made comic imagination to go through a complicated process in order to reach the goals that you invented. The device can deliver up message with the viewing pleasure naesewo fun and efficient than gibalham used much like video ads.
Of 2 minutes and 30 seconds of this video it has represented the highest level of durability and safety through the look out to the Goldberg device made of obstacles up to step 40 LG G6 pass.
The video begins with vibration sound of LG G6 placed in the starting block smashing through the static. Leaning vibration starting price is LG G6 enters slipped into Goldberg device. LG G6 falls in a deep water tank, and write a bunch of flip the dust, and then fall vertically down 1m out to overcome the subsequent consecutive falling and -20 degrees (℃) low temperature, 60 degrees without obstruction up to the high temperature of the new rest (℃) of .
LG G6 then passes to a cramped niche sleek design that tuktwi car through the fast charging and battery safety tests, Dolby Vision / HDR10 high quality inspection.
Finally, LG G6 is nureuja button at the final destination drones flew ohreumyeo 18: shoot the entire Goldberg device made by LG G6 9 ratio wide-angle camera. The Goldberg device was produced in the same proportion as "Full Vision Display aspect ratio of LG G6 horizontally in a rectangular set of 8m, vertical 4m.
In addition, this device Goldberg Unlike typical case of using the easy to handle materials such as wood or paper was produced using luxurious materials metal and glass, symbolizing the LG G6 mainly. Dwaeteumyeo the 26 days it takes only production time, he found the capture vivid images with a high speed camera.
LG Electronics has launched the LG G6 actually has been through strict quality tests than international standards, for a total of more than 1,000 items for about 5,000 hours, this video was produced to inform the testing process and more fun for consumers effectively.
With this strict quality control LG G6 was recognized sufficient durability to perform military standards acquire the standards 'MIL-STD 810G', military operations approved by the US Department of Defense.
In particular, the continuous thermal shock test, smartphones among the most testing of 14 items in existence, such as salt spray to repeat soaked in brine, dried 24-hour intervals for a total of 96 hours of repeats, as well as to withstand the simple impact ranging from cryogenic temperatures had "passed (pass) '.
The fabrication of this device Goldberg art director Volodymyr Rod rinseuki (Volodymyr Radlinsky) is "admired the durability of LG G6 could finish the shoot without being damaged even under a lot of shock and repeat the test without falling number of situations," he said.
LG Electronics MC Marketing FD Kim Suyoung, managing director "has produced this video to show the benefits of strong and safe LG to consumers worldwide G6 intuitive" and "will strengthen the ongoing marketing activities for the successful global launch of the LG G6" he said.
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