Announced the 13th carried out the [financial newspaper sinmijin Korea News] Hite Jinro Hite beer brand marketing 'Extra Cold'.
Hite Jinro 'fall created from freezing. So it is cooler "is going to change the Extra Cold campaign under the slogan product label design and newly appointed brand models.
The actual method of extra cold Hite finished is carried out in the production process information from aged at sub-zero temperatures of the ice freezing jikeon. This was a clean, cool and maximize the natural flavor of lager fail.
Hite Jinro has changed its product label design designed by crystallization of ice in blue and white.
Brand new model features an image of a stylish male jeokyigodo Daniel Henney. The new TV commercial is scheduled to ride the first wave 21.
Hite Jinro official said, "so that more consumers to experience the beer's natural cool and clean flavors of the evolving Hite has plans to expand to more and more diverse marketing activities this year."
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