Came the [South Korea sinmijin financial newspaper reporter] first applied to obtain 'family Alone "and double-income households have always assumed he expected ganpyeonsik (HMR) market that this year 2.7 trillion.
Ganpyeonsik home is the food that's gotta packing after the first cooking, anyone can easily cook. Also showcase the rice, soup, side dishes, such as "jipbap menu is getting a response from consumers who think their health.
According to data released on the 12th Institute of Agri-Food distribution was only 710 billion won in 2009 ganpyeonsik home market showed that grew sharply last year showed a 2.3 trillion won, a CAGR of 17% growth. Accordingly, this year was expected to reach 2,000,000,007,000 won.
To capitalize on these trends are food vendors scrambling to the active market.
Released last year, including the king of gyoza, udon and Shinsegae Food olban entered the domestic home market ganpyeonsik plans to embark on outside market expansion within the existing distribution channels Shinsegae Group.
Meanwhile, Shinsegae Food has been selling homemade olban through such a com Mart, wideumi, distribution channels within the group SSG.
Last month, Shinsegae Food has launched a 'olban Devils Chicken Wing through the Hyundai Home Shopping to 30% cheaper than the market. This year, sets out aggressively in the home ganpyeonsik online sales around the open market, such as 11 Avenue, G Market, Auction.
Home food also mobilized heard arguments last home ganpyeonsik professional online shopping mall "The dish" and beyond the competition. Open one more side dish 2008 is the nation's largest online home shopping ganpyeonsik membership is nearly 26 million.
Home mobilize food is focused on ensuring freshness through the 'metropolitan morning delivery. Dawn delivery service that is shipped the next business day until 7:00 in the morning on the day the factory products. The dishes will be the logistics personnel mobilized to direct operations and an explanation of because it ships with ahyiseupaek also missed the company's ability to maintain the freshness side.
In addition mobilizing home food is sold to hospitals formula linking a healthy diet of 'wear' menu and Gangnam Severance Hospital, and are scrambling to assume ganpyeonsik specialization. The dish is building a new factory in the Seoul Gasan and is reported to be 100 billion won annual sales scale production possible.
Food industry insiders got the "limited market and attention homes ganpyeonsik share competition in a beolyideon to new market food companies" and "one-person households, as well as 30-40 Housewives also looking for a home ganpyeonsik for outings houses future consumer groups are expected to be further expanded, "he said.
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