[Korea yichangseon financial newspaper reporter] 4 May 2017 hypermarket brand reputation survey results were analyzed by 1st 2nd Lotte Mart, E-mart, Homeplus third place.
Korea Corporate Reputation Institute is the last one month Big Data Analytics reputation was analyzed brand big data 7285120 Dog from 4 March 2017 until 5 April 2017 by the brand habits of consumers and the reputation of the six hypermarkets brand It was analyzed. In February, compared Dog hypermarket brand Big Data 8425973 dropped 13.54%.
Reputation of the brand is to share big data work for consumers on the brand value of the participation, communication value, social value, market value, financial value. Hypermarket brand reputation index was analyzed with the participation index, traffic index, social index.
Brand Reputation Index is find it and geung negative assessment of the brand as an index created by the brand Big Data analytics, media attention, consumer traffic, measured in conversation amount in the social that the online habits of the consumer exerts a greater influence on brand consumption do.
