[Korea hyomun reporters standing financial newspaper] "last year, Mercedes-Benz (Mercedes Benz or less) is easy to beat the BMW was up to competitors in the global automotive market. It became the most popular brand board the vehicle. Several factors, but there are many different opinions were eventually design, etc., MERCHANTABILITY. Mercedes-Benz has taken place in the country, and Audi is missing, likely to continue to increase market share. "- imported car industry insiders.
The emerging view is that domestic import car market this trend is the same in the future of the "Tee-Benz 'lead. The first assessment was that Mercedes-Benz has taken place are missing the Audi, Mercedes-Benz has recently dominant in competition with BMW.
6 days according to the first quarter of this year the domestic market share of imported cars in South Korea imported cars Mercedes Association is approaching 35%. Benz smells record a share of 34.78% in the first branch, the second place BMW (21.43%) and 13.35 percent difference.
In an industry like Mercedes it is looking to continue the trend. It is just plugging in the first member of the "Audi". Last August, the Ministry of Environment Volkswagen was canceled, suspended sales of certified 32 models (80 models) of Audi Korea. This has led to the present. Benz that will take the place of the Audi had occupied a considerable proportion of imported cars in the domestic market.
Industry insiders said, "What in the domestic import car market that last year the share of Mercedes-Benz soaring since the first half of the reason Audi members first." "He-Benz has taken place, Audi is missing, due to imported cars preferences of the domestic automobile consumers increased in recent vehicles the situation of nearly 6,000 per annum stalls also, "he said.
He added, "We had to expand its lineup with the introduction of a new car last year continued to fruition." "The current boom in the race for Mercedes look around you can not see in past cases," said he said.
Gap with rival BMW also is why Mercedes-Benz is expected to continue for the time being under heaven. Although BMW and Mercedes-Benz recently launched a 'New 5 series' and the' New 7 Series to narrow the gap, the reaction is less than you might think is a situation that also came out claims.
Another official assessment that "last year to look at the global market, the Mercedes struck the rival BMW" and "them, but to expand the variety of efforts, such as BMW has declared the Mercedes pursuit, yet pushed the situation in terms of marketability along."
He added, "recently introduced BMW assessment of the 'New 5 series' and' new 7 Series also staggered" and "no less assessment does differ from the traditional model," he added.
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