Were analyzed by [Korea yichangseon financial newspaper reporter Domestic insurers brand reputation four years 2017 results, Samsung Fire 2 1 3 Hyundai Dongbu scissors above.
Korea Corporate Reputation Institute 4 2017 from 16 March 2017 Mon insurance companies brand big data 4796750 more involvement of consumers, media, communication, community, measure brand reputation index detailed analysis to the social value of up to 17 days It was. It compared a dog liability insurance brand 5179491 Big Data released in March dropped 7.39 percent.
Brand Reputation Index is the index created by analyzing Big Data for the brand, it made a consumer brand engagement value, communicating value, social value and market value and financial worth. Brand Reputation Index insurers were analyzed with the participation index, media index, index communication, community index, social index.
