[Korea's financial standing hyomun newspaper reporter] Lee Gangsu serious car CEO (pictured) is mirrored in the confident one kenbo 600 released last January, saying munanhi down roots in the domestic market. This is because the possibility of soon to be followed next month wanpan incoming orders for the month is exhausted initial volume size.
◇ kenbo 600, price competitiveness led
The representative had thought that Lou had a soft landing difficult than I hit the wall of the vehicle at the time of China to introduce kenbo 600 in the domestic market. The talking knew the reaction to the image of "Made in China" slow. "The point that most concern when introducing kenbo 600 were directly concerned equals 'Made in China' to the wall extremely higher than think" and "I saw that because of the image, rather than the performance of the vehicle difficult domestic market soft landing." he said.
However, he argued that the price competitiveness of 600 kenbo figured washed concerns like this. Even equipped with the best option to talk about the price of only 20 million won led to its customers. It has been analyzed that the reasonable consumer groups to weigh the performance and pricing to purchase a vehicle even wider between the domestic automotive customers. The representative of "many plain is a test drive customers also do not mind the performance and comfort." "Having overcome the negative image of Chinese-made cars eventually cost competitive," said he said.
He added "we believe Korea is a reasonable consumer groups among automotive customers spread" and "kenbo 600, but set a target layer of 30 to 44 years old at the time of release and pyeolchyeot marketing, and a variety of age groups to buy the high price competitiveness," he added . Based on this, he says he found another advantage of kenbo 600. If existing vehicles are not sure how successful sales set a target audience according to the vehicle price, size, grade kenbo 600 is that it can be sold haejyeotdaneun against all ages not price competitive like. The representatives argued that "Morning, Santa Fe, Granger, etc. It is clear that the target layer" and "customer base in these non-target layer selling hard it is true."
He added that "kenbo 600 vehicle size and performance of Santa Fe, prices are competitive and Tivoli" and "this is the recent discovery of all ages that can be sold subject to the same benefits." In addition, it says neuleonatdago also kenbo 600 purchase of subsidiaries was deemed very poor sales. The representative is Toro has determined that a very insignificant proportion of the purchase at the time of release kenbo 600 corporations. Released last approximately three months is currently it kenbo 30% of customers buy the 600 corporation.
He said, "I believe the proportion of one corporate customer base is very small." "But see that the rear seat seat is the proportion of the total purchase the customer entity, such as mounting a reclining seat is reached 30% end price competitiveness through."
◇ 3 1 000 goals filling peeking compact SUV market
For this year's sales target, he said about 3,000. January sales target slightly lower than the 600 announced kenbo the time of release. At the time representative has said that "more than 3000 sales target this year."
The sales targets are falling as the cause of my production line in China. Kenbo 600 because China chungjing are produced in factories producing dwaetgi months recently to dam construction in the area has stopped. The talk got off the sales target is unavoidable to stop the production line due to external factors. The representative of "We're proud to present our customers are India late to stop the production line of the dam'm very sorry," he said, "gotta introduced next month, price 400 customers in India will be able to be solved somehow." Since kenbo 600 for the vehicle to be introduced into the domestic market, he replied that "small SUV '. Compact SUV is also planning to compete with competitive prices as well as kenbo 600.
He stressed that "kenbo 600 after the vehicle is introduced on the domestic compact SUV," said, "This vehicle will also be set up, national leader of a small SUV Tivoli and authentic competitive price competitiveness as a selling point."
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