Has put [Korea gimeunji financial newspaper reporter] Shinsegae International, Shinsegae department responsible for conducting jeongyugyeong spearheaded the boss energize the stagnant market, and actively expand the menswear business.
Chung, Executive Vice President ahead in the development of the 'bob' and 'jikeot, etc. Following to that seat of womenswear brands with flagship brand in recent menswear strengthen business expansion dimension' Commodore (COMODO) 'and' Man On The minute (MAN ON THEBOON) ' He went off his feet.
Shinsegae International, Shinsegae announced on the 10th that subsidiary Tomboy newly expanded launched a menswear store pieces Commodore 19, only the first half of last year. The three are now 22 shops were Commodore stores nationwide by the end of last year, the goal is to secure a total of 25 stores by the end of the year, posting annual sales of 150 billion won.
Commodore introduced the first generation of domestic menswear brand launched in 1986 disappeared after the company's bankruptcy in 2010 newly refurbished brand targeted to men in 2030. Last year, the New World tomboy.
Komodo is getting a good response serves a practical garment material, add a drop silhouette, stretch features the calm and based in New York sensibility chic, clean, concise, focused. Product price is the mid-jackets 200,000 to 400,000 won early, mid soot 300,000 won ~ 700,000 won late, pants mid 100,000 won ~ 200,000 won late.
Also last year, Shinsegae International is ambitious launched menswear brand that Man On The minute opening 19 new stores, seven in the first half of the year, including 12 in the second half of the plan. By the end of this year and a total of 23 minutes, Man On The store it aims to raise annual sales of 100 billion won.
Man On The minutes will introduce a reasonable price as much as the "popularization of classical Suits' to the concept. The suite of 50 won the domestic mid-priced menswear brand level, jacket 30-40 million won, pants 10-20 million won, bags and shoes 20 to 30 million won.
Man On The minute the store is a self-made men and discerning foreign brands in the domestic 6: has been operating as a new concept multi-shop type serving as a ratio of 4.
Meanwhile, Chung, Executive Vice President had participated in Rhode Island after studying graphic design at the School Journal Chosun Hotel start joining in 1996, Shinsegae Group Management plunged into the fashion business in earnest after moving to a place Shinsegae Department Store in 2009.
Chung, Executive Vice President has been deeply involved in the business since the early founding of the fashion sector subsidiary Shinsegae International, Shinsegae, writing such extreme care brand launches and import process.
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