[Korea yichangseon financial newspaper reporter] In April 2017, local bank brand reputation survey, one above was analyzed by Busan Bank, Daegu Bank 2nd 3rd Kyungnam Bank.
Korea Institute of Corporate Reputation was the brand reputation analysis about the local bank brands, Busan Bank, Daegu Bank and Kyungnam Bank and Kwangju Bank and Jeonbuk Bank and Jeju Bank is loved in the Republic of Korea. About six local banks to local banking brand brand analysis data 6031645 Big Dog from 9 March 2017 until 10 April 2017 to found a local bank brands pyeongpanreul consumers. When released by a local bank brands compared to dogs and big data 7,692,131 in December 2016 fell 21.59%.
Reputation Index for a brand is to divide the activities of big data on consumer participation in the brand values and communication value, social value, market value, financial value. The local bank brand reputation survey were involved in brand reputation index and the media index, index communication, community index, social index.
Brand Reputation Index finding that the online habits of the consumer exerts a greater influence on brand consumption, an indicator created by the brand Big Data analysis. Brand big data analysis can be measured geung negative assessment, effects of media sources and interest, the community spread of the interest and traffic, issues of consumer reaction to the content and popularity, the Community market share, marketing for the brand.
