Thursday, April 6, 2017

Lotte Chilsung 'Del Monte' 19 consecutive years No. 1 K-BPI juice sector



It accounted for [Korea sinmijin financial newspaper reporter] Lotte Chilsung of "Del Monte juice 'is No. 1 in the juice sector' Survey of Korea Brand Power (K-BPI) 'announced on the 4th. Del Monte juices are recorded for 19 consecutive years won also honors with the Golden Brand.

Korea Management Association Consulting (KMAC) is a 19 th starting from 1999 as the Year of Korea Brand Power Survey is representative of Republic of Korea Toda evaluation system to identify brand awareness and brand loyalty of consumers.

Del Monte, Lotte Chilsung in this study received a high rating in terms of leading juice brands' authenticity of the juice 'and' love and family happiness "that association.

Lotte Chilsung was developed to screen various meantime the family to suit the customer's tastes and lifestyle and continue to taste and the package was grown Del Monte juice brand representatives.

In particular by introducing a 'squeeze Aid in time to enjoy the taste and nutrition as 100% premium juice fruit juices last year, "Farmer's Juice Bar' and enjoy anywhere, gently got great response.

Lotte Chilsung said that this year policy to diversify the product line by introducing a functional juice products adding new products and new nutritional ingredients flavored with tropical fruits.

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