The release [sinmijin financial newspaper reporter Korea] Lotte Liquor is a new beer brand. New product called "true giant (working title) is known as a" watered beer, unlike the cloud.
According to the 18th Lotte Liquor is liquor industry is expected to release the first half of the year "lager" beer. True competing Cass Hite and hang it will be made into a "high gravity" process is observed in the industry.
"High Gravity" method is a way to put water into the fermenting juice to lower the alcohol content as 4%. Cloud traditional beer brand of Lotte Liquor Conversely, use the "Oh not you Gravity" method that does not contain water.
This new release is designed to Lotte Liquor it is up for the sluggish industry has reported. Released in 2014, when a cloud've exceeded the domestic beer market share of 10%, which reportedly now staying three to four percent.
Lotte Liquor has completed a "second beer factory" which can produce 200,000 kl in recent Chungju. In this new factory it is expected that "true giant" will be produced out there.
Lotte Liquor officials in connection with the launch of new products, "the company has a number of discussions internally about the sequel coming and going in the cloud" and "name or the launch of new beer brands do not been decided yet," he said.
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