[Goyounghun financial newspaper reporter Korea Samsung Securities, said three days dwaetdago only selection of the securities to the '2017 Korea 50 Best Brand' for selecting the global brand consultancy Interbrand.
"Korea Best Brand 'is selected based on three own-brand valuation model of inter-brand a key element in the center, such as financial analysis, role-force analysis, brand strength analysis of the brand. Samsung Securities is the only one in the securities industry are selected in the top 50, in the total ranking was ranked 35.
In addition, according to the criteria of Interbrand, Samsung Securities brand is about to generate revenue in the future value of Samsung Securities indexed to a currency value that was recorded 504.8 billion won.
Samsung Securities has established a new brand slogan Yun Yongam president that allows customers to directly experience based on 2016 customer confidence to firmly carry out customer-oriented management practice that has since taking office.
There 'is the answer to the value of the trust' behavior is rewarded with customer loyalty based on the faith you realize the customer value and the gearing prepared hagetdaneun grow with the customers and enterprises.
Operating in a consistent until about the brand slogan consistent product and service branding and design concepts in practice and has a customer-oriented management.
Samsung Securities said, "will go to continue efforts to increase brand value with a focus on customer trust." "I think it is important that in order to further strengthen the customer-oriented management, establish a brand that the value of the company operates," he said He said.
Meanwhile, Samsung Securities was ranked first in 19 years consecutive K-BPI recognized brand competitiveness index representative of the domestic industry (Korea Brand Power, organized by Management Association).
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