[Korea yichangseon financial newspaper reporter] 4 February 2017 Savings Bank brand reputation survey, one above the savings bank SBI second analysis was OK considering the savings bank savings banks 3 above.
Korea Corporate Reputation Institute has analyzed the Savings Bank brand consumption patterns of the consumer to analyze big data 5033719 dog Savings Bank brand from 17 March 2017 until 18 April 2017 for the 33 savings banks brands. When compared to last March and dogs 4852356 Savings Bank brand reputation grew 3.74%.
Reputation Index for a brand is to divide the activities of big data on consumer participation in the brand values and communication value, social value, market value, financial value. The Savings Bank brand reputation survey were analyzed with the participation index and the media index, and communication Index, Social Index, a community figure. April Savings Bank brand reputation analysis was that while the granular media indicators and social indicators change in brand reputation algorithm.
Brand Reputation Index is the amount of dialogue in geung negative evaluation, media attention, consumer engagement and traffic, social for the brand by finding that the online habits of the consumer exerts a greater influence on brand consumption created by the brand Big Data analysis indicators It is measured by the community diffusivity.
