Monday, April 17, 2017

Seo Gyeongbae 'staying power' ... Amore Pacific Group, the global beauty market rose above 7



The strength of the [financial newspaper gimeunji Korea News] Amore Pacific Group chairman Seo Gyeongbae been proven in the world cosmetics market. 17 days Amore Pacific Group announced the first domestic beauty industry olryeotdago a name in the global beauty company 10 yuan.

Amore Pacific Group recently ranked the world top 100 beauty companies that rank 7 Beauty · Women's Wear Daily (WWD) is a professional fashion media in the United States selected.

This was a change in the ranking, up five stairs to prepare (12th) last year, the largest width of the top 10 companies. WWD cited the five global champion brand, Sulwhasoo, Laneige Innisfree Mamonde, etc., active in the Greater China and ASEAN markets Etude leap background of Amore Pacific Group.

Global 100 is announced each year for WWD beauty company ranking is compiled based on the performance data global beauty companies are disclosed. And by the beauty of each sales company, soap and toothpaste, food, medicines, vitamins, detergents, etc. are excluded.

Amore Pacific group after entering the top 20 in the top rankings released by WWD (year 2006 revenue) in 2007, continued to continuous innovation and climbed to seventh place in the 10 years of solid growth.

During this period, Amore Pacific Group's financial performance showed that sales 1000000000006 Treaty four times to 697.6 to 566.6 billion, and operating profit growth of about five times 1092900000000-237500000000.

WWD is reporting that particularly stands out is the performance of Sulwhasoo Jean fruition in the global beauty industry ranks increased. Sulwhasoo has been surpassed 2015 national beauty first single-brand sales more than 1 trillion won and kept up the domestic department store sales rank 1 to 10 years.

Future Amore Pacific Group is among the mature markets of Singapore, Malaysia, Thailand, the ASEAN market, make it a starting point to build a brand, in the emerging markets of Vietnam, Indonesia, the Philippines will continue to spread the mega city mainly.

Americas market launch in the second half of this year to further Innisfree is planning to expand the brand portfolio in the United States with the existing Amore Pacific Sulwhasoo, Laneige.

In addition, last year, has set up a subsidiary in Dubai for the Middle East market up to start a local distribution companies and collaboration, and will showcase the makeup brand Etude House this year. In the European market, which recently moved into the center of interest in makeup and perfumes and skin care and healthy skin is preparing to launch a skin care brand in the second half of the year.

Seo Gyeongbae Amore Pacific Group said: "charming and distinctive brand, continuous innovation, technology development, and the creation of beauty to change the world by before the value of Asian beauty to domestic and international customers as the future has grown on the basis of the business strategy for the local market and customers will become a "circle of companies (Great company) '" he said that.

The choice of the world on top of WWD Beauty company L'Oreal posted a first name. The Unilever and piaenji, Estee Lauder, Shiseido took the second place and 5 above. Following Cao and LVMH, Johnson & Johnson dwaetgo Courtney is also ranks in the top 10 last year, raised the top names in the top 15 Chanel was dropped to 11.

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