[Korea ohahreum financial newspaper reporter] SK Telecom's global luxury goods (Bluebell Korea) brand operating specialist Bluebell Korea announced Nov 19 that it has signed a cooperation MOU luxury industry innovation through ICT.
Wednesday signing ceremony held at the Bluebell Korea headquarters are SK Telecom cars inhyeok IoT division sentence and Bluebell Korea Daniel Meilan (Daniel Mayran) representing such companies main stakeholders participated through a combination of ICT technology and luxury industries active new business opportunities, and It pledged to cooperate.
Bluebell Group is a company specializing in the luxury retail sector overall, operations and consulting in Asia. The distribution of more than 100 luxury brands in major Asian countries in eight countries, including Korea, China, Japan, Thailand and Hong Kong. Double Bluebell Korea is responsible for the distribution of luxury brands in Asia Duty Free Shops and shopping malls.
The two companies are expected to discuss a wide range of cooperation such as this MOU O2O commerce platform for the promotion △ △ tourists shopping convenience through innovation and luxury stores Interior and distribution △ planning ICT-based luxury goods.
In particular, SK Telecom plans to introduce a range of ICT technologies such as smart signage, location, and product solutions to the luxury shops. This will help increase customer loyalty and sales growth of luxury brands entering the global luxury market, in collaboration with relevant partners.
Meanwhile, the luxury industry a priority in product manufacturing is based on craftsmanship has been adhering to the traditional sales approach focused store. However, the market growth is slowing, there is a young generation familiar with ICT wind of change in conservative luxury industry grows, consumption spindle.
In a paper recently published in the British "Economist" it has dealt a bar trend of luxury goods industry.
In the past, and passively that was luxury companies to digitize (Digitalization) to make extraordinary efforts to establish a presence in the online market, the major luxury goods makers also explained that actively introducing ICT, including big data utilization, omni-channel shopping mall building .
SK Telecom cars inhyeok IoT businesses sentence "global luxury market will also impact on the associated markets including apparel and accessories very big amounted to 300 trillion" and "ICT technology of SK Telecom through this cooperation, the new changes in the luxury industry and look forward to creating value, "he said.
Followed by "Going forward, we will create a New ICT ecosystem through collaboration beyond the industries and sectors leading the fourth round of industrial revolution," he added.
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