It advances the [financial newspaper sinmijin Korea News] Starbucks Coffee Korea milk jajogeum management from 24 to 19 June the Commission '2017 Milk Latte Love "campaign. The campaign was prepared to put into effect invigorate the dairy farmers that increased crude oil production and consumption is reduced suffering disproportionately milk inventory buildup.
Starbucks is the case every Monday from 24 days to order a 'cafe latte' at 1,010 stores across the country a total of nine times, and provides a one size upgrade benefits. The plan is also to deliver a message to promote the use of domestic milk to adhere to the "love milk stickers" drink created for the campaign. However, some US troops and stores operating season are excluded.
In addition, the funds will be credited to the sale of the remnants cafe latte 50 won every Monday donated up to 50 million won in the 'K-MILK milk Send this movement of love and related organizations for the underprivileged.
Cafe Latte drinks were sold over 2000 manjan annual consumption of milk as a drink that most of the Starbucks menu. Starbucks expects to be consumed through this campaign by adding milk of about 20 million.
Yiseokgu Starbucks Coffee Korea CEO said, "to promote interest in this domestic milk more customers fresh and safe milk for domestic consumption through the promotion campaign and hope to elicit a positive change in the community."
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