[Sinmijin financial newspaper reporter Korea] it is offering a "nitrogen-coffee 'domestic coffee industry is a new trend in case of an iced coffee in summer season.
The new growth engine last year 'Cold Brew "after the show, plus the nitrogen in the year of the Cold Brew" Nitro (Nitrogen) coffee "in any coffee market entered a mature stage whether it is the focus of interest.
Nitrogen Coffee has gained a great response to the consumer because the price is more expensive than regular Americano exotic feel as if drinking stout "Guinness". When the nitrogen is mixed with the coffee due to bubble waterfall phenomenon of "surging (Surging) effect, rich foam on the coffee layer.
Large coffee franchise Starbucks star in Korea, and yidiya, A Twosome Place have launched a coffee product and nitrogen are going to keep pace with current trends.
Starbucks has started to "Cold Brew nitro" coffee sellers nitrogen from the past 29 days. Last year in June, starting with the United States through the Seattle area, including Canada, China, the UK landed in the country.
Starbucks currently sells in 20 stores Star plans to gradually expand sales stores. Price is sold in Toll size (355ml) based on a 5800 W, 1300 won a higher price than the same amount of cold Brew. Ediya Coffee is ttuiwotda seungbusu the price. Ediya Coffee earlier one day we will launch a 'real yidiya Nitro Coffee "in 2000, it serves more than 20 national merchants posted sales of manjan in 20 days. The popular factor in the average daily sold about 1 million copies, yidiya real Nitro "is a description of the company's other brands 30% to 40% compared to the low point.
Thus, despite the interest of consumers and it was due to the cost of entering the domestic side deodyeotdeon. Nitrogen was first introduced coffee to the coffee shop around the franchise is a "drop tower". Last July launched the "Nitro Cold Brew" and struggled to a nitrogen injection equipment can be up to one million won per one million swooped sales of 100,000 glasses for the first time in five months in each store.
The national franchise have started to solve the cost problem, roundabout way. Angel Lee Nuss presented the early 'Americana Chino' that is similar to the taste of coffee instead of nitrogen in April 2015. Three shots of espresso to blending with ice and use of existing machines instead of expensive equipment, has devised a way to create a bubble.
Said, "but the disadvantage coffee foam layer and a relatively faster separation taste and feel is similar to the nitrogen of coffee," officials said. Hyeotdeon hit the barriers prices drop top is also applied to the whipping machine instead of traditional nitrogen equipment had to come Cold Brew juice mixed with nitrogen. Yidiya could also be sold on the cheap price of nitrogen coffee itself costs to develop equipment to one level of 100 minutes, the current 3,900 won (420ml basis).
A Twosome Place of CJ Foodville is expected to increase in the meantime nitrogen Coffee sales were sold in retail 6 places such as POSCO intersection point "with 50 stores.
Cold Brew of the actual A Twosome Place is keeping firmly coffee top3 group sales to date since its launch in stores before April 6 last year. A Twosome Place is expected to continue to increase sales through the frenzy of the Cold Brew "Nitro Cold Brew.
In addition, the "Cold Brew tonic, tonic water and lemon put on the 'Nitro Cold Brew latte' and Cold Brew with milk for product differentiation was released together. Caffe Bene has been tested for sale in Cheongdam Branch, including five retail stores from October last year, Hollys Coffee is planned to focus on the strengthening of the existing Cold Brew "tiramisu cream latte" rather than new product launches.
Coffee Industry insiders forecast that "the nitrogen of coffee-based differentiation in premiums as a breakthrough of the early coffee market saturation could be the answer" and "last Cold Brew a hot air yieotdamyeon year will lead to a successful go of Nitrogen Coffee" .
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