[Gimeunji financial newspaper reporter Korea] raise the CJ O Shopping is 'Seb (SEP)' representing beauty brand as an independent brand, not own brand (PB).
'Seb' is representative of the beauty brand since launching in 2008 have achieved a cumulative sales of 100 billion won CJ O Shopping. CJ O Shopping has provided the organization last September 'future growth headquarters, a new and BM (brand manager) for independent brands have been operating a full-fledged project preparation.
'Seb' is 11th Street in addition to the current own-brand home and CJ Mall, Mall H is sold through Mimi Box, Olive Young, it plans to increase the sales network in the future, including duty-free.
This time, the newly introduced 'forceps' lipstick and riptinteu product 30 species is characterized by all unused artifacts component 10 kinds, such as talc, paraben, triethanolamine. Also added was a healthy and moist lips to the management consists of ingredients such as omega-3, omega-5, collagen, propolis 'Super X Complex ™'.
'Seb' is that through naesewooneun differentiated components aggressive campaign focused on raising brand awareness while personality and imposing tendencies characterized the 2534 Mille while providing an intense color targeted for Nathaniel three go make a makeup brand to consider their health Is expected.
CJ O Shopping officials called "Seb was planning to fit the lifestyle of 2-30 Millennial generation that values rational consumption and sikeuham" and "will continue to grow as a distinctive beauty brand boasting healthy ingredients and powerful balsaekryeok" He said.
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