[Korea gimeunji financial newspaper reporter] should be filled with fresh Tous Les Jours bakery, CJ Foodville 25 Open the "merit Harrington points nationwide in the 100th new concept stores. This is a new and unique proclaimed BI (Brand Identity) of Tous Les Jours year, starting out as it speeds to stores next transition plans spur to global expansion.
Tous Les Jours is a concept store that serves a freshly baked fresh in April 2016 Jamsil declared a new BI. Since 1997, the brand launched the third-generation concept. Using vivid colors, English green 'symbolizes the freshness, the symbol of the richness of taste and aroma' rose gold 'gave the appearance of such changes.
Customer response to the new changes has been very positive. The renovated store sales per point basis neuleotgo more than 1.5 times compared to existing, you can visit customer has more than doubled. Etc. it also increased liking for the product line gatppang series in just one year (product strategy) was also more than two times the normal number of 100 releases. The store was renovated and opened new stores flooded with inquiries from merchant week, comes an acceleration in the store switched 100 stores a year suffered a new change of clothes.
Tous Les Jours merit point is Harrington specialized commercial-type buried one step further evolution. According to the characteristics of a typical commercial office it introduced the concept's naeking. Greatly enhance the sandwiches, salads, juice, juice, deli menus, and to showcase the beach to the front and put energize the visibility and circulation. In addition, the dual coffee beans to strengthen section provides premium coffee menu.
Tous Les Jours said, "I will have more to spur innovation, starting a new brand concept store in the open 100" and "domestic as well as this year plans to introduce a new concept stores abroad," he said.
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