[Korea's financial standing hyomun newspaper reporter] last November, nine won domestic demand new Grandeur (hereafter Granger) has emerged as the pitcher of the modern car is about 40 000 in just three months palrimyeo release, and sprint the storm. Pyeolchyeotdeon the Kia K7 stiff competition at last year's semi-large and large car market has shown an overwhelming appearance ttadolrimyeo a large gap.
In November last year. Granger appeared to overcome the sluggish domestic demand, Hyundai reaffirmed its reputation as the one recorded 17 247 sales of nearly 20,000 units in December last year. ▲ After indicating the January 10 586 10 913 units in February ▲ month sales record under the overwhelming performance in the domestic market.
Hyundai chose the side of customers, including younger Granger reason for the blast, increasing the proportion of women. Explain that one to buy first 30-40 percentage increases. 30-40 share of customer purchases, according to Hyundai Grandeur rose nearly 4 percent more than the previous model 42.9% (39.6% share in 2016). Unlike the previous model will be called evidence that the transition to a dynamic and young image by selecting 30 to 40 return.
Hyundai said that "looking at the Grandeur initial consideration shoppers age 50 and 33.8% was the highest." "But it can be seen that the 30-40 ratio by 40 percent over the appeal to the younger," he said.
More than 20 percent cited factors that are popular purchases percentage of women. Hyundai Grandeur of the buying customer ratio is 77.7% said the men, 22.3% women. But still absolutely the proportion of men is explained that compared to other large sedan has a high female customers.
As well as the 'Smart Sense Package' advanced driving assist device cited as one of the elements Granger box office. Granger customers will be 37.3% chose this option.
Hyundai Motor official said, "such as a luxury sedan that is important is that the presence of options" and "Smart Sense package is part of the Autonomous based on state-of-the-art technology with the first brand to drive auxiliary devices," he said.
On the other hand, for the case of vehicles of K7 Granger competition this year being recorded April sales of about 4,000 units. K7 exhibited in January 3743, sold 4388 units in February.
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