Tuesday, February 28, 2017

Corporate Savings Bank Playground 'annual 4%, led word-of-mouth marketing



[Korea sinyuncheol financial newspaper reporter] IBK now riding the new products are released regularly Fri word of mouth from a bank account in just over 60 000 1 palrimyeo the moon scored a success.

Industrial Bank has conducted an event that provides preferential rates to customers who sign up through a lottery in January from November to February 17 'i-ONE playground Savings' by the day. When you sign up for savings products in a way that automatically apply in the event.

The default interest rate of i-ONE is an open playground Savings adding 2.15% level based on a one-year open 1.35%, the prime rate 0.8 percentage points. However, some of the customers through a lottery to join during the event's playground Savings accounts 1000 annual 4%, to 4000 accounts offered interest rate of 3% per annum. 1 will allow the financial savings rate can be relatively high interest rates in the 1-2% situation.

During the event 'i-ONE playground Savings' is per person five possible situations in duplicate join more than 60,000 sold account to account. Given that commercial banks to take into account also 50,000 savings products to individual customers based on the number of successful companies it will took a smaller jackpot this product at the bank entrance.

IBK is known only to the homepage and this event did not have a separate promotion. Only that word-of-mouth 'annual interest rate of 4% savings' will turn the hearts of the consumers. Industrial Bank of Korea official said, "This product is a box-office, but not too frequent event itjineun is planning a similar product in the near future because it can degrade the product value," he said. IBK this event winner will announce soon on the website.



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