'Catch bapjok soul!' CU convenience store convenient all-Food Marketing

[Korea gimeunji financial newspaper reporter] CU (CU) is actively sets out to capture the soul bapjok that is emerging as a new power consumption. CU has launched a massive variety of food and deploying new products aimed at two months bapjok Horn focused promotional ganpyeonsik enhanced customer benefits.

CU is expected to increase by more than 50% higher than in March one months lunches, rice balls, launch new products expand the category of simple foods such as sandwiches circuit Note 2 in the existing weekly and daily goods can also be released.

First, in March, which accounts for 25% of all new product Easy food lunch is focused to young and old customers to differentiate than the main menu, depending on the variety amongst each target. In addition to product quality, expansion and upgrade and expand the ganpyeonsik promotion of various concepts.

CU customers who apply for a lunch, Sushi, hamburgers, etc. Simple food and HERYOO, Giant jeukseoksik total receipts lucky number output targets more than 200 kinds of products of more than 3,000 won to purchase auto CU homepage or membership app (my own and hold) target continues to contest.

Prize is 1 million won gift certificates Ikea furniture (10), Xie US Air Purifiers (50), it passes honbap ₩ 10,000 (1000 patients). Customers also purchased Bento 10 million people, the Red Knights presents the Lineage game items on a first come, first served basis.

CU is a simple food Sale Time Event "CU 3 meals, and also go to annual events. If a BC · Hyundai Card, National sandwich for breakfast, lunch, buy a food product prescribed by such simple dinner time porridge combo presents a drink.

The reason is that CU and focused marketing year points to the soul bapjok is because one of the last people to enjoy a meal by yourself quickly and easily around furniture neuleonamyeo easy convenience food sales have increased significantly each year.

Looking at the year-CU easy food preparation sales growth over the last three years, 13.4% in 2014 from 22.5% in 2015, the last year has seen a big leap ttwimyeo growth to 56.7%. Earlier this year, sales growth was also close to a 30% increase over the previous year.

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Corporate Savings Bank Playground 'annual 4%, led word-of-mouth marketing

[Korea sinyuncheol financial newspaper reporter] IBK now riding the new products are released regularly Fri word of mouth from a bank account in just over 60 000 1 palrimyeo the moon scored a success.

Industrial Bank has conducted an event that provides preferential rates to customers who sign up through a lottery in January from November to February 17 'i-ONE playground Savings' by the day. When you sign up for savings products in a way that automatically apply in the event.

The default interest rate of i-ONE is an open playground Savings adding 2.15% level based on a one-year open 1.35%, the prime rate 0.8 percentage points. However, some of the customers through a lottery to join during the event's playground Savings accounts 1000 annual 4%, to 4000 accounts offered interest rate of 3% per annum. 1 will allow the financial savings rate can be relatively high interest rates in the 1-2% situation.

During the event 'i-ONE playground Savings' is per person five possible situations in duplicate join more than 60,000 sold account to account. Given that commercial banks to take into account also 50,000 savings products to individual customers based on the number of successful companies it will took a smaller jackpot this product at the bank entrance.

IBK is known only to the homepage and this event did not have a separate promotion. Only that word-of-mouth 'annual interest rate of 4% savings' will turn the hearts of the consumers. Industrial Bank of Korea official said, "This product is a box-office, but not too frequent event itjineun is planning a similar product in the near future because it can degrade the product value," he said. IBK this event winner will announce soon on the website.



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BMW, 5 Series New release expands Unique Marketing

[Korea's financial standing hyomun newspaper reporter] BMW Korea has a variety of exotic pyeolchindago marketing activities with the release of 'New 5 series' said 24th.

First released as a venue located in Teheran Montparnasse Tower was named the top floor (39th floor). Montparnasse Tower is famous for building shows a different appearance depending on the viewing direction through a variety of design elements, including the four corners of the building process rather than a simple rectangular pillar shape and curved lines. Penthouse showing a different face depending on the eye was evaluated in space that can most effectively represent the duality of the new 5 Series.

New 5 Series has event space design of the Royal architect and was the world's first private space station to conduct a world-class architect built his total baekjunbeom participation. In addition, the Montparnasse Tower venue, the work of Mr. baekjunbeom.

Space configuration to configure two lounge areas separated through a secret den in the most audacious invitation to co-exist "theme, the new 5 Series shows the business aspects and dynamic at the same time if you have. Business Lounge is low, dynamic lounges are set to maximize the night was a sense of contrast between day and night that both sides, it is also used as a device to introduce the features of the car for the day and night.

Customers attending launch events are the most innovative way to meet new 5 Series in a wonderful place overlooking the city of Seoul at a glance, luxurious 5-star Grand Inter-Continental Hotel services. Customers can try firsthand the relevant vehicle functions through the new BMW 5 Series all duality melts items prepared in the penthouse around and ride can be more effective on the basis of that experience.





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