Wednesday, March 1, 2017

'Catch bapjok soul!' CU convenience store convenient all-Food Marketing



[Korea gimeunji financial newspaper reporter] CU (CU) is actively sets out to capture the soul bapjok that is emerging as a new power consumption. CU has launched a massive variety of food and deploying new products aimed at two months bapjok Horn focused promotional ganpyeonsik enhanced customer benefits.

CU is expected to increase by more than 50% higher than in March one months lunches, rice balls, launch new products expand the category of simple foods such as sandwiches circuit Note 2 in the existing weekly and daily goods can also be released.

First, in March, which accounts for 25% of all new product Easy food lunch is focused to young and old customers to differentiate than the main menu, depending on the variety amongst each target. In addition to product quality, expansion and upgrade and expand the ganpyeonsik promotion of various concepts.

CU customers who apply for a lunch, Sushi, hamburgers, etc. Simple food and HERYOO, Giant jeukseoksik total receipts lucky number output targets more than 200 kinds of products of more than 3,000 won to purchase auto CU homepage or membership app (my own and hold) target continues to contest.

Prize is 1 million won gift certificates Ikea furniture (10), Xie US Air Purifiers (50), it passes honbap ₩ 10,000 (1000 patients). Customers also purchased Bento 10 million people, the Red Knights presents the Lineage game items on a first come, first served basis.

CU is a simple food Sale Time Event "CU 3 meals, and also go to annual events. If a BC · Hyundai Card, National sandwich for breakfast, lunch, buy a food product prescribed by such simple dinner time porridge combo presents a drink.

The reason is that CU and focused marketing year points to the soul bapjok is because one of the last people to enjoy a meal by yourself quickly and easily around furniture neuleonamyeo easy convenience food sales have increased significantly each year.

Looking at the year-CU easy food preparation sales growth over the last three years, 13.4% in 2014 from 22.5% in 2015, the last year has seen a big leap ttwimyeo growth to 56.7%. Earlier this year, sales growth was also close to a 30% increase over the previous year.

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