[Korea yichangseon financial newspaper reporter] In February 2017 the domestic credit card company brand reputation survey results were analyzed by Samsung Card No. 1 No. 2 No. 3 KB Kookmin Card, Shinhan Card.
Korea Institute analyzes the company's reputation 9 27,447,975 domestic card brand big data to work from January 21, 2017 February 22, 2017 measured the participation and communication, and social capacity of consumers. Compared to January credit card company brand Big Data dogs had 22,142,441 23.96% increase. May 2 credit card company brand reputation analysis included newly NH cooperatives cards.
Brand Reputation Index is an index created by finding that the habits of online consumers have a significant impact on consumer brand, brand through big data analysis. Brand big data analysis can be measured geung negative assessment, the community spread, response and popularity of the content of the sources and interest, attention and traffic, consumer issues in the media about the brand. With the new media, including the February index card company brand reputation analysis was the change in reputation analysis algorithms.
