[March advertising model Brand Reputation] share above 1, No. 2 Kim Go-Eun, No. 3 Park Bo-young

[Korea yichangseon financial newspaper reporters] were analyzed in March 2017 monthly advertising model, brand reputation survey results, 3rd Park Bo-young Kim Go-Eun shared second place one above.

Korea Institute of Corporate Reputation analyzes of 20 brands of dog 30,207,652 big advertising model data from January 2017 to February 2017 27 days 28 days to measure the traffic of brand engagement with consumers. In January, the big brand advertising model data decreased 44.26% compared 54.19726 million dogs.

Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value and media value, social value and place the weights. The advertising model Brand Reputation Index analyzes the participation and consumer consumers affect the brand reputation index to analyze the communication factor affecting consumers.

[February issuer brand reputation - No. 1 Samsung Card, Shinhan Card No. 2, No. 3 KB Kookmin Card

[Korea yichangseon financial newspaper reporter] In February 2017 the domestic credit card company brand reputation survey results were analyzed by Samsung Card No. 1 No. 2 No. 3 KB Kookmin Card, Shinhan Card.

Korea Institute analyzes the company's reputation 9 27,447,975 domestic card brand big data to work from January 21, 2017 February 22, 2017 measured the participation and communication, and social capacity of consumers. Compared to January credit card company brand Big Data dogs had 22,142,441 23.96% increase. May 2 credit card company brand reputation analysis included newly NH cooperatives cards.

Brand Reputation Index is an index created by finding that the habits of online consumers have a significant impact on consumer brand, brand through big data analysis. Brand big data analysis can be measured geung negative assessment, the community spread, response and popularity of the content of the sources and interest, attention and traffic, consumer issues in the media about the brand. With the new media, including the February index card company brand reputation analysis was the change in reputation analysis algorithms.