[Korea yichangseon financial newspaper reporter] In February 2017 domestic life insurers were analyzed with brand reputation survey results, 3rd Hanwha Life Shinhan Life Insurance Samsung Life Insurance two # 1 above.
Korea Corporate Reputation Institute from January 18, 2017 18 to 19 February 2017 domestic insurers brand Big Data 30,248,052 analyzes the two analyzes involved with the media, communication, community, social big data consumer insurance brands It was calculated index plate. Compared to January insurers brand Big Data dogs 25,659,128 was reduced 15.17%. February insurers brand reputation analysis included newly KDB Life Insurance, Life Modern Life, PCA Life.
Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value, and media values, social values, community values and place the weights. Who for the brand through brand reputation analysis, where, how, what, why, you can find out how the story. Participation value and media value in the domestic insurance brand reputation analysis, we analyzed the brand reputation index to communicate values, community values and social values.
