[Hyomun financial newspaper reporters standing in Korea] comes ahead of the 14 days 'Valentine's Day' appeared to surge in self-interest in the makeup of men.
Start-up ㈜ bird view '(interpret cosmetics) Reconciliation' 13 day service and domestic top offers cosmetic information app in the analysis of the cosmetics search traffic 2000 million generated by the app during last Valentine's Day before and after one month, ahead of Valentine's Day the men said that natanatdago significantly increase the proportion of men seeking cosmetic makeup.
According to the settlement, men are men who search for a week just before Valentine's cosmetics have increased 133 percent average. Especially when representing a darker concealer and eyebrow used to cover blemishes of the skin was estimated that the search of eyebrow makeup products, such as the increased use of more than double than usual. Ahead of the special day is being analyzed to be due to a lot of men are self-makeup.
Make-up is not clean and the purpose of use for cosmetic use increased, during the same period shaving and body cleanser jepumryu 160%, shampoos and pack the search frequency of 140% or more increase to such body products and skin care products throughout the for interested unison the increase has had a tendency to fall after Valentine's Day.
Jeongyunjin Bird view is the Marketing Manager "is now becoming common trend of male grooming trend, coupled with the male cosmetics market is stretched 30-40% annually, and recently also increased sharply reconciliation male users yuipryul" and "cosmetic choice of men we will become wider and make it universally accessible and more convenient service through reconciliation cosmetics information needed by male users also needs to be broken, "he said.
Meanwhile, Valentine's Day period, male cosmetics that most women are considered to present the most common women's perfume and lipstick. Conversely, women turned out to be the most sought-One and sun care products for men.
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