[Korea yichangseon financial newspaper reporter] brand reputation entertainment program March 2017 March survey results, live nahonja 1st Infinite Challenge 2 above was analyzed by radio star 3 above.
Korea Corporate Reputation Institute analyzed 23 brands 30,957,936 pcs Big Data entertainment program loved by the people, from February 2 2017 3 2017 April 3 measuring brand engagement and traffic, brand diffusion quantity, consumption of consumers It was. When comparing February, brand entertainment program Big Data dogs had 29,579,246 4.66% increase.
Brand Reputation Index is an index extracted from the data, and the big brand consumer behavior analysis classified the participation value, communicating value and media value, social value and place the weights. The entertainment program, brand reputation were involved in brand reputation index values and communicate the value and community value, worth watching. March Entertainment program brand reputation analysis included a new index to create a community to determine the amount of brand proliferation.
