It is the [South Korea gimeunji financial newspaper reporters - Swan Rubber Duck, which are Jamsil makes up the five million people in 2014 as the Mecca of the public art project came back. Lotte World Tower is coming ahead of the April 3 grand opening continues the "Sweet Swan 'project in Seokchon Lake from April 1 to May 8.
The project is a sculpture by the appearance of five, including a baby swan swan Mom and Dad works of artists worldwide public Florentijn Hofman of Dutch Seokchon becomes afloat in a lake. Hoffman has also conducted a 'Rubber Duck' project three years ago.
Florentino If "the most universal and has shaped an important human values in Swan family that put love the feeling you have visited when Rubber Duck Project" and "recalls a happy childhood did not know that Rubber Duck Stress others Hoffman, this project as a baby swan beautiful swan that will grow through the representation of human life and maturity, "he said.
Dada artist Papa Swan, attached to the mother named Mama Swan, a pouring attachment, such as giving five baby swans named each of honey, cherries, Bomi, Coco, Pansy.
"Sweet Swan Project is the fourth large public art projects in progress following the Lotte World Tower and Songpa from the 2015 'Rubber Duck' 2014 '1600 Panda +', 'Super Moon' in 2016. Grand opening is scheduled from 4 to April 1 of the Lotte World Tower in January and 39 days matmulrimyeonseo Seokchon Lake Cherry Blossom Festival which goes up to a memorable holiday experience.
Lotte side hopes to "when viewing the case in the past Rubber Duck Project, this project will also have a positive impact in Jamsil, Songpa and local commercial activation." In fact, such a large public art projects are estimated to have contributed to the gathered one month stay abroad more than five million people in Songpa-one sales and Seokchon lake nearby, such as restaurants, coffee shops far more than 10% to 20%.
Bakhyeoncheol Lotte Corp. CEO said, "looking at the Swan family to spend a good time in the calm lake overcoming a harsh reality, and hopes to receive a delivery of a love that can find happiness in daily life energy," he said.
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