Was analyzed in [Korea ohahreum financial newspaper reporter] Korean game company's brand reputation survey results of March, 1st 2nd Nexon, NCsoft 3 2017 above NetMarble Games.
Korea Institute has a reputation brand reputation big data analysis of 25 game companies. Since 29 February 2017 were analyzed for the domestic game companies Brands Big Data 11730642 dog until March 30, when compared to last February and dogs Brand Big Data 10307020 rose 13.81%.
Reputation of the brand is to share big data work for consumers on the brand value of the participation, communication value, social value, market value, financial value. Game corporate brand reputation index was analyzed with the participation index, media index, index communication, community index. Brand Reputation Index is the amount of dialogue in geung negative evaluation, media attention, consumer engagement and traffic, social for the brand by finding that the online habits of the consumer exerts a greater influence on brand consumption created by the brand Big Data analysis indicators It is measured in.
