Sunday, March 5, 2017

Recession-type cosmetics popular ... Olive Young, lipstick, high capacity products' sales soaring



[Korea financial newspaper gimeunji reporter] CJ as a result of sales this year, the first three days that goes up to H & B Shop Olive Spirit 6 days Olive Networks, which operates an intermediate aggregates (March 2 to 4), Hue and sales remind mass cosmetics are hot cakes and it showed that.

Especially if the recession persists stood out the so-called "lipstick effect" that lipstick sales increase. Color cosmetics sales in the middle of the 30% increase compared to the same period last year, but showed a whopping 120% increase in sales of lipstick. Especially good word-of-mouth to an intense red color and vitality of this series, I have gained a wake makeup and lip products peripera popularity of the brand.

Popularity of large non-caustic cosmetics for the new consumption trends, availability ratio (price-capacity), connecting has soared. Increased year-on-year consumer 400㎖ finding more mass products.

It was the most popular body care products, moisturizing lotion setapil 473㎖ 'high-volume products. 'On The Perfumed Body Body Wash 500㎖' also year-on-year sales increase a whopping three times, "Ur Oscar Skin Wash 500㎖ 'was also estimated that more than doubled the previous one kidney.

"Small Gifts" trend was also sustained. Intermediate aggregate results, won 2-3 Set cosmetics sales plan showed that about 30 percent. Dr. jareuteu set of products, Botanic hilbo children incendiary, 23years old, etc. This has become especially popular.

Olive Young said, "six ongoing mid-year aggregate earnings for the first three days to one. As a result, stands out against the spread of 'pragmatism' consumption trends with an eye recession," he said.

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