Friday, March 17, 2017

Sales at Starbucks, just over 1 trillion won domestic expansion in '17

[Korea gimeunji financial newspaper reporter] Starbucks Coffee Korea has surpassed one trillion won in sales for the first time in Korea coffee shops. The only naenji 1999 the first store in front of Ewha Womans University 17 years.

Starbucks was the first time exceeded 1 trillion won in sales last year recorded a coffee shop sales 1.0028 trillion won. The 2015 sales of 773.9 billion won (29.6%) than the increase in value. Starbucks last year, operating profit of 85.4 billion won has increased 81.2% over the previous year.

A Twosome Place a second-tier industry and Yen Given that sales of Jerry Yunus, coffee bean, etc. only in 1000 ~ 2000 billion billion won the exclusive sales.

Starbucks has surpassed last year's launch of the store in 1000 and operates stores at the end of February 1008 national standards.

The success of Starbucks is considered the point that effort, constantly developing new products aimed at the localization of the main clientele of young women. In addition, combined with income growth it was also fruition coffee market is changing mainly coffee beans in instant coffee center.

Starbucks has steadily strengthened its brand through a variety of MD, including diaries and tumbler, presented the year-end event only sticker diary has become popular enough to be used transaction. In addition, Starbucks has also introduced a rice chip, citron tea Fiji Shay big five menus using our produce.

The last 16 days, opened the point of Gyeongbuk Pohang Wall DT 100th nationwide drive-thru store in Pohang (stores where you can order passed away in a car). Drive-through Starbucks stores were initially introduced in 2012, it is growing fast enough to account for about 10% of total stores in four years and six months.

Starbucks drive-thru store has introduced an image orders from the world's first smart panel, 42 inches large.

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