[Gimmingyeong financial newspaper reporter Korea] was the first foreign insurance companies entered the Carolina Life in Korea market this year celebrated its 30th anniversary.
Take over the Cigna know-how which boasts 220 years of history and tradition successfully anchakhan Carolina Life in Korea market in 1987 is the industry's first TM-channel marketing introduction, the first free diagnosis and Unexamined insurance and dental insurance market, such as company-wide marketing and product launch pace It has continued to.
Founded repeated annual double-digit growth over the past decade from the early through a protection-type insurance business for the whole liner life is the product mainly to earn substantial and has some of the industry's stable financial structure ensuring the highest level of RBC is evaluated. Carolina Biological Based on this "success story" has established a goal to mark the 30th anniversary of strengthening support for the senior hierarchy. The establishment of a 'liner 50+ Awards' as part of the 50+ helps improve the quality of life for generations to hung a prize of 500 million won.
◇ protection-type insurance, 99.8% financial soundness 'Excellent'
Carolina Biological has a corporate mission is to help customers' health and well-being, and stability. Accordingly, emphasis on the nature of the Carolina Life Insurance and the overwhelming proportion was high from the early founding of protection-type insurance has been able to fly from one foot wide of liability duration nightmare with other life insurers are experiencing.
Preparation for the 2021 introduction IFRS17 life insurers made to secure financial stability are urgently needed to reduce significantly the high interest savings insurance share was sold in the past focused mainly embarked on protection-type insurance sales. Endowment insurance is the main item was referred to the contribution of insurers petite meantime.
But when IFRS17 introduced assess liability (insurance payable) to the market than the current cost to classify the savings-type insurance contracts margin services to non-profit debt. According to the Financial Supervisory Service, the domestic insurance companies insurance products to 16 where 76.88% of the total sales of protection-type end of the year, showed a savings account for 23.12%. But if the life of the liner protection-type insurance is 99.84%, a stable financial structure is equipped savings insurance accounted for 0.16% receive less affected by external factors is evaluated.
Indeed hongbongseong Carolina Life Korea branch president of the 4th open liner life 30 years at a press conference "Linus life regarding IFRS17 no effect," he said, "because the financial condition was treated in the top and the product characteristics and savings rather than protection-type products mainly." Hongbongseong president after "The RBC ratio also expects a rather better when IFRS17 introduced, such as maintaining the industry's highest level," he added.
◇ TM channel liner life insurance business paradigm of the imported
Carolina starts life insurance sales through channels TM in 1995 for the first time in Korea and presented a new paradigm in the insurance business in Korea. Insurance market of traditional country scored a face-to-face selling shares. But Linus Life has selected the new channels planting. TM channel does not sufficiently explain the complex structure of insurance products, because a non-face-to-face channel that does not directly face the customer favorite, while less expense if the item description different from the actual distorted, exaggerated large room for incomplete sales.
Carolina Biological has strengthened monitoring to strictly adhere to the five principles, including Deputy recording, any offer, deliberate omission, four calls, customer-oriented information disclosure in the sense of a complete sale. As a result, despite the focus passageway TM channels and caught in civil cases and incomplete record of the industry's lowest-selling true "two rabbits" it is evaluated.
In fact, late last year, the proportion of incomplete sales channels TM liner life appeared to be lower than the industry average of 0.38% to 0.37%. According to the Financial Consumer Federation of insurance contracts 100,000 The average number of complaints per liner life after the 3.59 cases NACF Life (3.41 s) less the second time. It presented a new operating paradigm of the Korean life insurance market Linus went pioneered new areas of insurance marketing starts after the credit card company affiliated with various partnerships, such as banks, retailers, manufacturers. In addition, the model was extended to the inbound TM serves DRTV advertising in 2006 to start an insurance sales through December 2003 home shopping channel for channel diversification. In 2010, while looking for ways to showcase the internet insurance customers can easily subscribe with affordable premiums while opening a direct channel last year embarked on a new sales channel attack.
Carolina Biological officials "through the TM sales and solidify its position above the TM industry-first into an existing planner has expanded the target to the customer base can not reach in the channel continue with technology and efficiency seeking advancement in" and "accumulated operating know-how and it technology development in accordance with, tendency to the increase in applied TM share "he said.
◇ first, first, first ... Niche markets 'successful'
Carolina Life chose to actively naseoneun strategy on niche sales to grab a place in the country insurance market in central architects. 2006 Carolina Life Insurance has launched the country's first free diagnosis of Unexamined insurance '(no) OK Silver Insurance. Actor "is also Allway without asking" for Lee Sunjae insurance products shot to prominence with ads that are sikimyeo expand the meantime, join the age limit or health is difficult to insurance customers insurance reasons evaluation that established itself as a product that represents the liner life the getting.
Carolina Life Insurance said explained, "was the customer market for basic under insurance eliminate blind spots that provide the necessary coverage at an affordable price." "We have a company helps customers in the health and well-being and stability mission."
Then in 2008, we launched the product (free) dental insurance love 'for the first time in Korea has contributed to the popularization of dental insurance. Then do not have health insurance coverage for dental implant-related disease, dentures, bridges aimed at greater consumer pay for expensive prosthetic received the attention of the insurance market in one body. Carolina Biological parties are steadily becoming popular saying "dental insurance, long-life products in the liner until now" so that ordinary day subscribers 1,500 people, "he said. Dental insurance market so far has been occupied nearly half liner life.
These 'non-mainstream' will aimed to not attack liner life is a niche market to focus on insurance products too, but the parent company of American Cigna Group of Carolina Biological interested in the changes in the world market group played an ever-localization efforts according to each country situation Because.
That on the 4th Liner Life David nose attend Cigna Group Chairman visit to Korea branch celebrates its 30th anniversary was "We make extraordinary efforts to deliver grasp the needs of South Korea clients," he said "are continued growth you are holding a contract of 6000000 to feel proud, "he said.
◇ health care market, 'opportunity' to Carolina Life
30 anniversary liner life is paying attention to the senior generation. Carolina Life has established a "liner heyday Foundation in 2013. We settled into a stable market in South Korea is the effect that he would contribute to enabling the continued growth our customers and the community.
Carolina Life Insurance said, "I will practice the value of enabling more systematic and creative sizes in the wake of the foundation established in sharing." Carolina prime foundation for a healthy and vibrant life two films of the lives of seniors supporting seniors in a variety of areas such as health, leisure, social participation, and promote business for promoting health and well-being of vulnerable groups. Carolina Life Insurance today announced the establishment of 'liner 50+ Awards' recently organized by the Carolina Foundation heyday. Will be to help the lives of seniors find award a total prize of 500 million won of people and organizations to try and healthy social value creation.
Recently attended the press conference, I attend President David Ko said the liner would have spared the lives continue to support the group-wide to grow with our customers in Korea.
"The future will grow a healthy industry that combines medical, biotechnology, insurance and worldwide expect the cooperation and integration between industry achieved actively," he said "South Korea is also a great writer of this flow is started and the health care services open When the liner life betrayed the confidence saying there will be more competitive "than others. Cigna Group has advocated a global health services company with strengths in health care in the United States and has a reputation of the insurance company later. In the US, Cigna Group has structured a population divided into four groups, including the situation with chronic disease conditions such as diabetes, asthma, acute health care needs, health status, but that is a risk, a healthy situation. Thereby providing coaching, counseling and other services to understand each special needs.
David nose attend said: "The biggest opportunity is healthy, but groups that risk," said "can help our customers as another candidate as a health care professional to coaching in a variety of ways, such as lifestyle changes advisers," he said.
South Korea "to receive health care services in each country based on the regulations and systems," "non-medical health care services' for sanctions that are blocking the leap in healthcare market said," I think Sanya lessons for other countries will be available in Korea. " he said.
Nose attend the president's ear, "Korea market was also the healthcare needs emerging as an aging population, chronic diseases due to lifestyle changes, such as" he "even before proceeding to these services Cigna group with expertise if the Korea Customer Needs Korea customers may provide a service in line with, "said proposal.
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