Becoming [Korea sinmijin financial newspaper reporter] I'm in the growing home they enjoy the 'soul suljok' or 'home party' drinking alone drink willingly shares popular.
Last year, according to The KFDA said they have experienced alcohol intake of 20 to 40 of the 2,000 people nationwide survey results 66.1% of honsul Status subjects (1028 people men, women 972 people) is honsul experience. Honsul place in the home accounted for the overwhelming first place with 85.2%, tavern pub (7.2%), restaurants, cafes (5.2 percent).
Honsul is increased than in the past, among these respondents was 25.5%. Looking at actual sales of alcohol by supermarkets case of imported beer, honsul Home suljok their favorite fourth quarter sales jumped only as high as 40.8%.
Alcohol 3 Hite Jinro also share carbonate, dew toktok '; is turned on sales of about 34 million bottles in 10 months, I went to the market the main products sold first place (last year). This is the same as that sold 1.4 bottles per second. Dew toktok was identified as a fruit wine containing a peach liqueur, 40% have gained popularity, especially in the 'Horn suljok "sold in convenience stores.
Hite Jinro reap the low-frequency and peach flavors imported popular among female consumers that the 'dew toktok balgeure make-up party ", etc. hold the event, and good that after the dew success dew toktok in 2015 Grapefruit one targeting the youth and We have analyzed that affect.
Hite Jinro said, "I will be dew toktok and propaganda in the only entertainment market shares of carbon," he said. Oriental Brewery has strengthened its lineup by introducing the third degree. I can of beer, Hoegaarden Brewery Rosetta '750ml capacity popular add 250ml kkeulja minibyeong products and beer.
Launched in 2015, Hoegaarden Brewery Rosetta '750ml took the word to jegyeok mainstream in the' home party 'like champagne and shapes. Among women with low frequency and pretty packaging design dragging a sensational popular bar it has brewed a shortage shortly after launch. Oriental Brewery said, "was to launch a try on 'Hoegaarden Brewery Rosetta' mini bottle of beer force on the popularity of the existing 750ml capacity" and "may increase the beer distributors around the area to find a lot of young people, such as Gangnam and Itaewon, tree-lined street," he said .
It even whiskey wind is blowing strongly two weeks. It is a description of the industry's motivation to increase the customer base as a popular image. I actually whiskey sales showed a 48.5% growth compared to the same period last year basis in September.
Whiskey Blue Golden domestic companies released a number of whiskey 'Phantom D. Original "I'm 35 degrees last year and is actively targeting the 20-30 floors. Golden Blue is 36.5 years old 2009 also serves whiskeys I first domestic industry rose last year to second place. A Scottish mountain by using only 100% juice blend "di original Phantom" is a whiskey tonic water, ginger ale and 'highball' style drink mix a variety of carbonated water.
Golden blue official said, "has steadily released to capture a new generation of whiskey, I prefer to enjoy the drinking culture rather than taking" and "will also launch a new product targeted at the Horn suljok and home suljok female customers." Golden Blue is I will continue to enhance the suite of whiskey on the occasion of 'phantom di original' release.
In particular, it plans to expand to new consumer groups launched the 2030 level of 'phantom' enemy targeting three product lineup.
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