4 years 2017 Consumer Big Data reputation result was a modern construction took first place and GS Engineering & Construction, Samsung C & T for the [South Korea gimdohyeon financial newspaper reporter] Korean construction company brand was followed.
Korea Corporate Reputation Institute measured the geung negative ratio for the construction of 24 brand companies Big Data 4865219 to analyze traffic and brand engagement and community indicators of consumer brands to 23 twelve months from the month 22 days. In February, compared to dogs and Construction Company Brand Big Data 5614932 it declined 13.35%.
Brand Reputation Index is an index extracted from a big brand data and classified with the participation value, communicating value and media value, social value and community value through consumer behavior analysis, and a couple of weights. Through brand reputation analysis you can find out the story of the brand in the form of the Five Ws. Domestic construction company's brand reputation analysis, analyzed the brand reputation index values as participation and media values, communicate value and community value.
