There poked the [South Korea ohahreum financial newspaper reporters - Strategy first half of this year, Galaxy S8 popular sky SEC. This is because an early warning and book sales, including gusts exceed 50 million units in just two days.
Here Galaxy S8 initial amount plus the 128GB model has been exhausted in five days on. On the other hand, LG Electronics has ventured to strengthen the marketing of the G6.
◇ Emergency spiral LG Electronics
LG Electronics MC (mobile communication) kkeokyeotda Our fate rests in one month smartphone 'G6' is released in the division. According to Russ Atlanta Research & Consulting Galaxy S8 immediately after the first week of April the public (March 30-April 5) domestic smartphone sales model No. 1 was the Galaxy-wide 'SEC. Share came in at 22.0%.
Second and third place, respectively, while the selling Apple's iPhone 7 'from SK Telecom and LG U + occupied, G6 is a mere sales rank fourth (3.5 percent share).
In addition, G6 was launched in March second week sales in the first place, recording a 6% market share, but sales in just one week ranked third, the share hanpul kkeokyeotda rise to 4.1%. Since March, the situation that continues to the last week sales ranking 4th in the same dunhwase immediately behind the Galaxy S8 recorded a 4.4% share of the public.
In particular, the average daily volume of G6 has dropped to about 2000-3000 levels. Although initially released bar recorded an average of 10,000, known hangeoteuro plunged around the Galaxy S8 released. Initially G6 is slowing down the Galaxy S8 launched Samsung Galaxy Note 7 ignition events, the soloist was expected about 40 days G6. However, the market occupancy effects become insignificant amount of marketing and a steady barrage of Galaxy S8.
The LG Electronics has decided to fight the stand the North American market. More than half of revenue, LG Electronics has deulyigo Reap in North America. Share is also higher than in other markets with a CAGR of 15%. North America is the highest point of the global smartphone share premium.
LG Electronics has launched the G6 from the last seven days in the US and Canada, and embarked on full-scale attack. In major US carrier stores and electronics stores, including 25,000 over where to install the G6 Experience Zone, and the G6 sales activities Spreading a variety of marketing.
Holding different specifications G6 and domestic, were aimed at pre-scheduled buyer may offer the "Google Home" of 129 dollars. Google home was equipped with a "Google Assistant" voice assistant, Google. And also actively provide online marketing. Strategy is to focus on the North American market share is lower than in China, the Middle East and Europe.
◇ overseas even intensely popular Galaxy S8
Samsung Electronics fell into a troubled happy enough to have to worry about the Galaxy S8 surpassed the 550,000 volumes supplied for only scheduled start of sales two days.
Booking sales of the Galaxy S8 during the last two days from 8 to 9 days amounted to 550,000. When booking a cumulative number of sales orders unwound at the same speed once 18 days has been observed to come closer to one million. Reservations sold is 2.5 times higher compared to that also the highest ever recorded for the Galaxy Note 7 400 000.
In addition, Samsung has the Galaxy expand S8 Unique marketing in domestic as well as overseas.
Samsung has installed a giant galaxy in the United Kingdom S8 attractions such as St. Ives, Cornwall, London, Stonehenge, Bournemouth. Width 7 m, super galaxy S8 up to 3 m vertical is well endowed with bezel-less design, complete with 'Infinity Display "without the British landscape heterogeneity and attractions.
United Arab Emirates prior to the launch event progressed in the last 11 days in Dubai through the Burj Al Arab (Burj Al Arab) one of the local landmark exterior walls have introduced the Galaxy and Galaxy S8 S8 + (plus).
The trek to the Galaxy S8 annual 60 million sales industry is desperately hoping for a rebound in the Chinese market. Samsung's smartphone sales center in China accounted for a share of 8%, of which only the premium mid-priced phones, except for amounts to 6,000,000. Also the Asia-Pacific market from Samsung smartphone sales share in China is 26%.
The SEC's position is so important to the Chinese market. Once Samsung was the first in the Chinese market in recent years is the increasing share of new China, such as being pushed to the market last year, up 7 datja hit the downhill, Samsung replaced by Chinese subsidiaries wireless business coach and has floated the seungbusu.
Samsung has also replaced the helm of the Chinese subsidiary Wireless Business Unit in early March last in order to strengthen the sales force in China. The new head of China's wireless business is word of mouth, I took gwongyehyeon Samsung Electronics Vice President (53) in the 'overseas through. It fell to regain trust in the Galaxy Note 7 in China is urgently needed. Last October, Samsung Galaxy Note only naseotji the 7,190,984 sold in China to rectify such that the total amount recalls apples and the China Consumers discrimination debate about recall late overlaps suffered a big blow to the image.
Samsung Electronics plans to accelerate the phase-recovery efforts. If you do ahead of the Chinese release of the Galaxy in mid-May S8 install a large experience, John will be invited to prepare Galaxy S8 major public events and media industry executives.
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