[Korea sinmijin financial newspaper reporters] are 'classic' food products that have been loved by consumers for a long time it has been reborn, meet new and supermarkets, and convenience stores. Food manufacturers are marketing collaboration to explore and expand the market share of its products to ensure a stable product sales channels are active. Distributors is explained that enjoys toktokhi publicity exclusive collaboration products and products that are exotic.
Earlier this month, Home Plus was launched by size alone eating ice cream in hand with Lotte left the 'jyoseuba' of the Lotte long and "Watermelon bar. New 'Jaws Tong "and" can baktong' has increased more than six-fold, while maintaining the taste and texture of a 474ml pint capacity compared to the existing capacity (75ml).
In addition, Homeplus introduced in turn Seoul F & B · more than 11 times larger than the existing products with Lotte Seoul F & B Family yogurt, and 10 times larger Lotte Giants kkokkal cone.
Dongwon F & B will take advantage of the domestic three convenience stores (Seven Eleven, CU, GS25) and the hand holding the flagship product of tuna launched a collaborative product. In the meantime, if the tuna had the advantage of area gotta limited extent ingredients, utilizing a material rolled in bread it broadened its product range.
This year Seven Eleven 'If mobilized Tuna "alone sold was also ranked first Seven-Eleven cup ramen for the 700,000 palrimyeo seven months to one month. If the mobilization of tuna was developed to target the meantime, if the '+ If the tuna' tuna fashionable among enthusiasts recipe. Dongwon F & B is to collaborate with CU 'Dongwon Tuna Mayo Bread' were introduced, such as "mobilization tuna sandwich 'hand come GS25' Tuna kimchi stew lunch box" was a single released.
Orion has developed an 'Market O brownie dessert raw' and 'Market O dessert cream cheese roll "with Korea Yakult. This is a strategy utilizing the strengths of a door-to-door sales channel, "Yakult lady 'manufacturing technology and the Korea Yakult have with the Orion naendaneun cooperative synergy.
New product has recreated a new premium sales of dessert cafe 'raepoh' Orion 1 and 2 above brownie cake roll up to the flavors and formulations that consumers love. Korea Yakult is sold as a set with last year launched a "Babinski by Cold Brew" Americano, latte.
Last year, maintaining a steady cooperation relationship with the MOU to begin on Orion and Korea Yakult concluded a first fruit to this market. Case 3 or more food manufacturers are also eye-catching collaboration. Crown Confectionery and coffee Jardin manufacturer has launched the 'jyoripong cafe latte' cup of coffee with Seven-Eleven.
It reflects its own recipe of consumers eating longevity products 'jyoripong' of the Crown Confectionery pour the milk like cereal products. Jardins is based on the know-how jyoripong and beans was developed to analyze the optimal mixing ratio of ground coffee. In particular, a change of jyoripong put yourself in a cafe latte jyoripong animated distinctive flavor.
Three companies have also launched a collaboration products, such as "White Haim cafe latte ',' Choco Latte Cafe Heim 'bar last year. Following Jardins has propped up the active collaboration products, including the launch hand come GS25 'meeting with coffee and cookies' fourth product' Peanut Caramel Cone Cafe Latte.
Industry insiders have continued to share ideas for collaborative product "Collaboration Marketing is beyond that was the sector between market share competition, such as within a defined market opportunities for new markets," he said "among food manufacturers to be future-related products will continue to launch it seems, "he said.
Daily Economic News Finance FNTIMES - commercial reprint, copy, distribute prohibited purposes under the Copyright Act
Copyright ⓒ Korea's Financial News & FNTIMES.com
