[Korea gimeunji financial newspaper reporter] Shinsegae Vice Chairman Jeong Yongjin brought the American handmade burger brand 'Johnny Rockets' two went and heralded the cataclysm hamburger market.
Vice President Johnny Chung recently thanks to the growth of the market Handmade Burger announced a full-fledged top-line expansion plans of the rocket. Vice Chairman Chung being built for aggressive store expansion plan since the end of last year opened a retail franchise and at the same time, the main area. Johnny Rockets is the only goal in a store openings this year a total of 10 places.
Last July before the domestic market recorded a homemade burger sexual expectations than enough to get the 'grave' is the qualifier.
However climbed fled New York's famous Burgers' shake swek "This opened the first store in Gangnam July and dragging the explosive popularity at the same time open the hot markets. Etc. 'signature burger "and" buttercups Burgers McDonald's Lotteria enhance ATK and stood enter the competition, thanks to the New World also Johnny SPC to handmade burger craze had sought the revival of the rocket. As many handmade burger company for failure have been seated in the market.
1998 'sucrase Burgers nation's first hearing into the homemade burger franchise led the' Golden Age of homemade burgers, etc. that has more than 100 stores by the mid to late 2000s. Large companies saw the success of the Chrysler kept the burger also was about to knock after another homemade burger market. It has brought a new world that Johnny Rockets in 2011 after HDS burger joint, CJ is a naesewo bipseu homemade burger patties entered the market.
But it sucrase International 2013 led the first burger in Krakow cost ratio worsened, and subsequent investments fail enters the court and its popularity did not last long. Johnny Rockets Gangnam that did surprise was closing with closing the high rent burden early 2014's burger joint and bipseu sintongchi reaction burger.
Japan's famous homemade Burger Mos Burger also did sintongchi. Launched in 2012 at that time received a lot of attention not accomplish the goal of opening 50 stores in the country five years holds a number of stores in the current 10 or so.
Thus Handmade Burger Handmade Burger franchise location in the center of the domestic market, they feel a threat to the survival or do not see light at the market told jjogeura naturally. Also non-dairy every day "Golden Burger Republic", Homeplus 'The Burger' was struggling.
Recently launched in shake swek homemade burger craze is not know which way to give homemade burger franchises are growing again in the country.
Shake swek is the brand brought Headquartered Heo Huisu the vice president of the SPC group spearheaded. It was from the first store opened in Gangnam, Cheongdam points, Dongdaemun two RBIs, next month is expected to be built in that minute AK. According to the industry if the shaker swek first store Domestic sales are the highest in the world shops daily average turnover reaches 50 million won.
Switch on Johnny Chung Vice President also operated only in the face of a barrage of rocket huh vice president of retail franchise and opened the door of the place, including two first store, in the last 24 days Henan wirye points in Ilsan Kintex store last December. Shinsegae Food is from 2011, Shinsegae, E-Mart, etc. Groups Johnny has been operating in the distribution channel to store more than 20 rockets. The end of the year and expects to increase the number of stores to 34.
Johnny Rockets is sets out to showcase the variety, such as' Jeong Yongjin pub, known homemade beer shop "Devil's Door '' Devils Door fried chicken" and "Pale Ale", a popular menu in order to catch the customer's feet with new menu marketing.
Meanwhile, the dong will inevitably confronts defined Vice President and Vice President, huh. Johnny Rockets Cheongdam that had fallen into ipjeom SSG Food Market Earlier this month, Sheikh swek Cheongdam points and more than 600 m.
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