[Korea financial newspapers around the lower cervical reporter] "P2P is a new concept finance financial guarantee me all the revenue fund investors also haejugo no extra money for people in need of funds to benefit."
Lee Seungryong the P2P financial tenet that represents the idea Prophet. P2P banking is a key haneunge provide services to customers who do not accept the existing financial institutions. Especially in times like now, P2P finance has been the presence of Danielle to financial consumers. Because the loans for the funding loans to households strengthened screening difficult Borrower, and provide a high cycle rates have hardly return to investors continuing low interest rates.
In order to achieve the purpose of the original P2P finance many problems to be solved still represent. Ahead of the P2P lending guidelines implemented on May 29 it will come to retail investors pulled more than now. This is also relevant with enlargement Prophet year extension. He is confident that the Prophet is enough to achieve the goal. If the P2P banking is one attack a 'niche' market customers between banking and non-banking sector it is a chance of his being able jiron.
Lee Seungryong representative said, "P2P finance bank 1.5 that exists between the first and second banking finance" "Meanwhile, P2P financial possibilities are endless than the traditional banking sector," he said.
◇ minimum risk-return certain non-performing loans (NPL) Specialization
The representatives had a lot of twists and turns to build the Prophet. Lee Seungryong representatives around the personal credit loans prepare for P2P banking, and founded a company by the name of "trending Plaza last November. While P2P banking is consistent with the financial one and two original purpose of financing between the 'beachhead' because also had to ensure return on investment. To this end, he chairs to institutional investors such as asset managers with investors both stability and yield increase.
But it ran into difficulties. Is not allowed while the financial cooperatives and P2P platform written not re-aged loans card loans P2P products of NH-30CUT of Connecticut are not allowed to market products by financial authorities, institutional investors participating. Prophet was to ensure the stability and institutional investors were also less likely to pursue a traditional way. P2P implementation and future guidelines matmulrimyeonseo situation was not more nokrokchi.
Breakthrough Lee Seungryong representatives selected to increase the P2P provider was the NPL. Becoming more familiar with your customers mission to inform the company also "Prophet (Pro: fit) 'changed to. The representative of "NPL to Prophet handling makes running the business without a loan holding Ownership as collateral to the collateral," he said "in terms of loss of principal amount of senior investors are less concerned about" he said.
NPL is a side product of the Prophet yield is as high as 18-20%. Looking at the recent bond purchases goods Prophet NPL loans for Gongdeok Mapo-dong, Mapo-gu, Seoul merit goods market is 18% annual return on investment in 12 months time. Janghanpyeong used cars for sale only in shops are open 12 months a 19% yield, redemption is completed, the auction proceeds collateral NPL Factoring loans are opened 21% return on investment in three months time.
Higher profitability is often a 'high risk high return (High risk, High return)'. Chance to get even higher probability of losing even higher. Lee Seungryong and their representatives shall have to bear the risk of principal loss has investors focused on the 'zero'. Even the name of Prophet enough to mean that "makes the fitting procedure 'contained, confident about the skills.
Once his confidence has a team composed of financial experts. Prophet was composed of the first financial institutions from financial experts. The representative undergone throughout various banks, Citibank, Bank of Jeonbuk and Gyeongnam bank.
KAIST (KAIST) who also got a PhD IT team is a blend of IT and finance professionals. When you join a business partnership with the NPL company specializing in insolvency occurs, it provided that the device can be quickly sold the loans were provided safeguards to protect investors.
He kkopneunda rich network Another advantage of banking origin. Property values, including a qualitative assessment as well as throughout discrimination also viewed reputation, future value with your local bank manager and more. The representative should also carefully check directly in the field. Credit rating models are also differentiated. Prophet has established a credit rating model and the demographic life cycle rating (DLS) proprietary credit scoring system combines the advantage such as being the first financial institution as well as the NICE evaluation model.
Prophet of the credit rating system is rated using the demographic life cycle borrower age, family status, career and salary level of the Borrower, including the existing credit rating system: and by adding (DLS Demographic Lifecycle Score) a credit rating. Them understand the repayment capacity of the borrower through, and is utilized to present appropriate credit limit and interest rate. If you have problems such as the matter blossomed to the Borrower fails to complete the construction plans to bring the NPL Prophet Direct operating licenses.
Lee Seungryong representatives "because the business case is selected only certain product lines and company level can be used as a profit model returns high profits egen investors," he said, "P2P finance investor center bar which is oriented Prophet."
He stressed that return a lot of money the most important core values of P2P to finance investments and minimize your investment risk customers. For this reason, the Prophet will first focus on the mortgage sector and NPL guaranteed safety rather than personal credit. That is promoting a strategy to gradually spread the business sector to analyze the future cyclical factors, to establish a basic infrastructure with a lot of prospects and customers credit secured personal loans plans.
◇ members secured targets 3,000 people this year,
Prophet began the establishment, in December to work in earnest last November. Although not yet one year while the policy is to gradually grow nagagetda. Prophet goal this year is currently 300 Compiling a Master members 10 times 3,000 people in one year. Iteoseoda have enough members to continue to attract investors. In particular, I think of something that is representative enough to see the publicity at minimal cost.
Lee Seungryong representatives "will attract investors through a network to promote their products and jaetekeu cafe," said "are also being rapidly closed by word of mouth product without marketing costs," he said.
A general concept haneunge larger scale increases the cost. The representatives had their own do not generate additional costs, even if technically engaged in building a larger-scale automated system. He said that "the infrastructure so that the whole process can be automated are not technically engaged in the generation costs" and "word of mouth marketing will expand the breadth and quality products."
Based on this policy Prophet pursues a three-step development direction.
The first stage is designed to seek both to stability and Ko Suik to support the gun to inexpensively purchase superior goods. Lee Seungryong representatives "and to discover the NPL that we are willing to be acquired directly by operation," he said.
The second mortgage is activated by utilizing the system. Prophet is equipped with a system that can be automated in all sectors.
The representative was confident that "financial institutions about SI received a favorable reception from the vendor system purchase and maintenance costs do not like separate" and "I'm the continued operation and development of its workforce can survive even in a difficult operating environment."
The last is to develop better credit than the automation system trending club. Add a variable that could not find a financial institution to review a conservative plans to automate the loan review function. We have distributed the overall investment for large-scale investment in automation to enable plans to increase investor convenience.
Various affiliate enlarged one of the development direction of the Prophet. Prophet is a mutual priority of P2P and financial companies. To remind P2P industry is growing idea that the best win-win strategy. Prophet is a partnership, along with Noble Holdings, Eli funds and co-investment plans. Lee Seungryong representative said, "I think we can become a small but strong financial P2P leader through the system."
◇ create a separate financial P2P Proposition
Lee Seungryong representative expressed regret in a position of financial authorities for P2P. P2P banking is the position that the hagieneun obstacles to industrial growth uniformly limited to the existing geumyungeopbeop.
The representative of "when to work as a banker banks a lot of memories of abandonment took to the regulations of the Financial Supervisory Service (FSS) every time you try a new approach" and "regulate the 4th Industrial Revolution of P2P finance or pins that are created to suit the new trends Tech gon was unreasonable as it applied to emphasize that. "
Because he expressed that create their own laws, as the position of P2P Korea Finance Association. About what is currently in charge of the Financial Supervisory Service Savings Bank Supervision within the P2P director he emphasized that said corresponding half-industrial and oversight right direction. He "P2P finance are right to be in charge of the electronic banking as a large part goes to the automation system," he said.
Lee Seungryong representatives P2P industry is expected to face the greatest turning point of the year. Major investors are becoming more difficult to attract guidelines enforced because the economy is uncertain. Besides cacao bank, a bank specializing in Internet have become fierce competition for survival, such as the advent of K Bank.
He is also considering introducing a better product the more the crisis, such as this year's plan to take over the difficult P2P companies such as financial difficulties.
He said, "We are fully committed to carefully arrange the investor protection measures for risk management" and "to the P2P companies and the companies that can contribute to even consider, P2P development industry M & A to become."
< Education >
- 1976 sinilgo sol
- 1985 Yonsei University Department of Economics sol
< career >
- 1985 Hanmi Bank iphaeng simsabu simsayeok
- Apgujeong Royal Plaza Branch Manager in 2001
- 2005 Citi Citi Business business manager
2007 - Director of Sales
- 2009 served as Head of Sales
- 2012 Kyungnam Bank Marketing General Manager
- hyejeon 2014 University Planning
- 2016 (Note) Prophet CEO
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