KB Kookmin Card, KT and 'clip (CLiP)' push-based marketing

Signed the [South Korea gimseunghan financial newspaper reporter] KB Kookmin Card and KT's mobile e-wallet service, "the clip (CLiP) 'based on co-marketing promotion business partnership.

KB Kookmin Card will promote mutual cooperation for joint marketing and point exchange service promotion △ 'time' based on customized product development and personalized recommendation product introduction △ synergy new business excavations such as that utilized △ 'clips' by KT and business alliance said that 12 days.

In particular, the 'Clips' customers provides an introduction to KB Kookmin Card products are mounted using the time that merchants benefit from loyalty cards and coupons analysis and use of location-based information contained in KT Internet relay real-time coupons, event information you want to use do.

KB Kookmin Card said, "There is this business alliance KB Kookmin Card held by big data analysis and KT of information and communication technology, marketing know-how, led by the e-wallet services (ICT) significant in that it combines the capabilities," said " the competencies mobilized through with both companies expect to see a variety of financial and marketing activities and communication services to customers fusion line, "he said.



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