[Korea gimseunghan financial newspaper reporters - two months domestic life insurers brand reputation survey, Samsung Life was ranked first, it showed that Hanwha life and life Hungkuk followed suit.
Korea Corporate Reputation Institute has calculated the 18 domestic life insurers' participation in the brand consumers to analyze big data 8292150 Dog and media, communication, community, social Big analyzing life data insurer by Brand Reputation Index until the last 11 days from last month to 10 days. When compared to last March dog insurance brand Big Data 13398995 declined 38.11%.
Brand Reputation Index is an index extracted from a big brand data and classified with the participation value, communicating value, and media values, social values, community values and consumer behavior analysis, and a couple of weights. Who for the brand through brand reputation analysis, where, how, you can find out how much, why, and stories. The domestic insurance brand reputation analysis to brand reputation index was analyzed with the participation value and media value, communicate values, community values and social values.
