[Korea ohahreum financial newspaper reporter] LG Electronics USA is ahead of the launch of the "full vision (FullVision) 'strategic premium smartphone' LG G6 'apseun display embarked on aggressive marketing.
LG Electronics is the place to experience the upcoming 'LG G6' 'LG G6' in total across the country more than 25,000 stores and large electronics stores, etc. before the US launched five major carrier stores and Best Buy seconds two months It was prepared.
In addition, through five carriers and proceed to the reservation sales for each carrier per calendar month from 17th.
LG Electronics is the bar which led to acclaim from consumers through a full range of marketing activities, including the installation of a total of 3,000 different experience zones so that you can see and experience the 'LG G6' in advance, even before the domestic market.
In-store visits customers △ while maintaining optimal grip screen is raised 18: Preview the benefits only a 9 aspect ratio 5.7 inches full vision display △ more advanced wide-angle dual camera △ maturity eliminates the car tuktwi high design such as 'LG G6' before release We can see and experience.
Global TV advertising of 'LG G6' containing the full vision display and a variety of convenience features on the upbeat video was also released.
The 30-second ad is dynamic, such as the appearance of using a wide-angle camera with a wide-screen immersive high around the 'LG G6' fixed to the central scene, play games and videos, skydiving and was pleasantly representation.
Ahead of the US market is also active online marketing. According to Invisible Tome Chargers (Visible Measures) for measuring online video attention was ranked 'LG G6' a viral video 'G6' dance 'around the world netizens watched the most in two weeks from March 7 to introduce the viral video 1 .
'G6 Dance "is parkour (sport to overcome urban obstacles) was 1 minute 14 seconds into the video that contains the process of learning to dance hip-hop dancer now surpassed the 6700 total views to manbyu (View).
18: 9 aspect ratio established a full emphasis on the non-image 'Life with Big' also recorded a total of 6200 hits manbyu later, broke the record for two million cumulative video views 30,000,000 views 1 billion. Two images can be viewed on YouTube.
In addition, it is also getting a lot of attention to the image that contains the state to test a Youtube stars 'LG G6', such as video (about 70 million cumulative views View) to see check the waterproof performance of the 'LG G6' in a variety of extreme conditions.
LG Electronics MC Marketing FD Kim Suyoung, managing director "in the smartphone up to the US market with local interests and expectations of consumers for 'LG G6' very high" and "Tell them a distinct advantage of the 'LG G6', including the full vision display effectively will continue to strive for, "he said.
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