Sunday, April 23, 2017

LG portable speakers, January 10 thousand people "tastes sniper '



Is increasingly popular [South Korea ohahreum financial newspaper reporter] portable speakers from LG Electronics.

LG Electronics' LG Portable Speakers "said the 23 days in the country this year, monthly sales exceeded 10,000. Last year, often about 2.5 times higher than the average monthly sales.

LG Electronics will clinch the fastest growing marketing △ to collaborate with a store display artist △ △ product strategies that reflect consumer needs in detail so that consumers can report directly feel the use of the product, increase the product awareness.

'LG portable speakers "has some excellent portability, modern design, and high outdoor usage for each product. Let's reflect the specific needs of every consumer product sales have increased dramatically.

Particularly high popularity from smart phones, laptops, etc. twenty to thirty customers connect IT equipment and speakers to enjoy music, games, camping, biking, etc.

'Mood (Model: PH1)' has become popular in weight and simple design of only 190g. This product is back on the market in July last year, it turned the volume 4000 in a month. Were subjected to monthly sales soar to more than 7,000 for the year have led to increased sales of LG portable speakers.

'Candle (Model: PH3)' is gaining followers in the interior design is not inferior. Sales have steadily increased after the launch last November, it has sold over January 1500. Imperious pyramid-shaped design is one of rounded corners. The top of the product, creating a subtle atmosphere of applying the LED lighting candles motif.

Store display changes also contributed to the sales increase. LG Electronics showcases a portable speaker, along with smartphones, laptops, mini-Beam TV. Consumers are mainly used to connect the two products and portable speakers. Let's show the actual use environment, consumers have increased the practice of buying visited the store to buy these products even with portable speakers. LG Electronics is also provided speakers John've put together a speaker products has enabled customers to compare products.

LG Electronics has focused nowhere to increase brand awareness. Last year, attracted worldwide Graffiti (Graffiti) artists 'jonwon (JonOne)', it launched the popular portable speaker with personality such as "jonwon art series, '' Weiss tree speaker", along with the popular girl group "root Weiss.

LG Electronics expects sales to increase by even more portable speaker specializing in outdoor activities right spring outing iron. 'Active (Model: PH4)' is the best equipped in the rich sounds camping, picnics and outdoor activities. That the rich bass was equipped with two passive radiators. Gatchwotgo life waterproof, can be used up to 10 hours.

"Cookie (model: PH2) 'is a product specifically for outdoor activities such as sports and leisure sports. Weight is only about a towel Chapter 1 167g. There are straps it can be easily fixed clothes, backpacks, bicycles and so on. It can be used in splashing or there is life waterproof rain water situation. LED lighting products along the border makes the prevention of accidents during night exercises.

LG Electronics, Korea sales office is responsible for HE marketing FD touching emphasized that "consumers will continue targeting the portable speaker market with products that implement the desired functionality."



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